ENABLEMENT THAT ACTUALLY ENABLES Most programs focus on content. Decks, certifications, LMS modules... But TOP teams focus on behavior. Because your reps don’t need another deck. They need to know what works – and how to do it consistently. Here’s how enablement pros do it with Gong: ✅ Surface what top reps do to win ✅ Scale those motions across the team ✅ Track adoption in real-time This is enablement with teeth. Not theory. Revenue impact.
Eufémia S.
1d
Gong very interesting. I completely agree that the proof is in the behavior. One question, how about context? How do we account for context? Not all behaviors are the alike and sometimes they are not the needed ones for different contexts.
THIS👆🏼👆🏼👆🏼 Focus on behaviors. Identify what works or what’s getting in the way. Ask the magic questions: How can we get people to do more X? Or how can we get people to do less Y?