How to create content that resonates with your target audience

View profile for Gregory Bisch

Founder at Contentr.ca | Award-Winning Content & Communications Strategist | Helping Executives & B2B Brands Build Credibility | Thought Leadership That Drives Results

Try picturing someone from your target audience. Maybe it’s one of your current customers — the kind you’d happily work with again and again. What would make them stop scrolling? What message would really land with them right now? When you have a clear picture of who you’re speaking to, your content naturally feels more focused — and keeps their interest over time.

  • Infographic titled ‘How to Identify Your Audience.’ Step 1: Look at your best customers. Step 2: Match your business goals. Step 3: Find the highest-value problems you can solve. Step 4: Make a short list of top 2–3 audience groups. Includes prompts on demographics, traits, goals, and challenges.

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