CEO and Co-founder @OutoftheBlue | The only Revenue Hub built for D2C | Monitor revenue, spend and site | Stop bleeding, Increasing speed-to-decision 10X | Get started in 30 min
Day 2 at Shoptalk Fall. Two lines stuck with me today: – Ann-Marie Campbell fromThe Home Depot: “You can’t deliver great retail if you only invest in tech and forget people.” – Ciaran Long a.k.a. Brands: “Speed + authenticity are the real loyalty drivers for next-gen brands.” Across the tracks, the same patterns kept surfacing: • AI is powerful but still misses context (ThredUp, Lowe’s, Tanger) • Reinvention only works if you stay true to your DNA (H&M, Hydrow, Inc., James Avery) • Search is quietly becoming a loyalty engine (Athleta, Target, Edible) • Shoppers don’t want pilots. They want frictionless journeys (SHEIN, Wayfair, Caruso) • Creativity + cultural intelligence > pure algorithms (Stitch Fix, Ace, Silver Jeans Co.) • Profitability pressure makes trade-offs real. The best insights still come from the floor (Parts Town, Shutterfly, Fabletics, Coach) All of this connects back to why we built Out Of The Blue™. Broken signals, messy attribution, wasted spend. Those are the leaks that quietly hurt brands. 👉 Side note: I’m giving away a free ad audit pass ($1,500 value) this week. What it covers: – Check if purchase events are firing right – Reconcile Meta + Google attribution – Flag fatigued creatives + wasted audience spend – Show your true ROAS after stripping bad signals If you’re at ShopTalk, come say hi. Always up to swap notes on what’s actually working. PS: I also DJ 🎶 …so if you want to find the afterparty, I’ve got you. On to Day 3. 🚀 Akhilesh Srivastava Nathaniel Wilson Yuan-Jung (Leo) Hsieh Jules Ridley Theodore Avery Onyeka Ibe Shashin Patel George Carter Ryan Howell, MBA Jennifer Kading Avani Oswal Jason Roussos Grant Rosenfeld Wyatt Wees Liana Lau Dejean Jarrett Hannah Redfern
