Host of The Handbook: The Ops Podcast 🎙️ | Ex-Agency Ops Leader | Head of Brand Comms @ Scoro | I help agencies and consultancies streamline their operations
“Every client is different. Every scope has to be custom.” I’ve thought that in the past. Maybe you have too? But as Brian Kessman from Lodestar Agency Consulting pointed out on The Handbook: The Ops Podcast – the way we think about productization needs to change. Most agencies and consultancies are already more specialized than they realize. They’re solving: ✅ the same types of problems ✅ using the same strategic frameworks ✅ driving the same outcomes again and again They just haven’t spotted the patterns or codified their expertise into structured, outcome-driven solutions. 👀 Until they do, they stay stuck reacting to client requests instead of leading with their value. 😬 Hear the full conversation with Brian on The Handbook: The Operations Podcast – link in the comments. 👇🏽
As an agency owner myself, I have recently "seen the light" 👀 around productising the value we provide and the outcomes we produce, so I wholeheartedly support this. 👏 Also, I couldn't skip leaving a comment on this post, as the flow of line length increments in the heading on this slide is *chef's kiss* 👨🍳🤌 spot on! 😮💨
Appreciate you sharing this, Harv!
Host of The Handbook: The Ops Podcast 🎙️ | Ex-Agency Ops Leader | Head of Brand Comms @ Scoro | I help agencies and consultancies streamline their operations
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