Proud to have partnered with Wieden + Kennedy on another ADWEEK Media Plan of the Year win, this time for Jordan Brand. To mark the Air Jordan 1’s 40th anniversary, “You Can’t Ban Greatness” imagined a world without the sneaker that started it all—banning cleats, paint jobs, even muting the Jumpman23 handle across social. It all led to the Unbannable Anthem debuting at the Grammys, reminding everyone the AJ1 was never just a shoe. The results: over 6 billion paid impressions, brand conversation doubled, and positive sentiment up 56%. https://bit.ly/3HijNtf
Chief Growth Officer IPGMB & Initiative
4dUnbelievable campaign props to Sadie Miller and the awesome Nike x INI social team!