The Difference Between AI and Automation: What's Real and What's Not

View profile for Ishan kapoor

Group Director, DoubleVerify (NYSE: DV) | IIMA | AdTech | AI for Media | Digital Strategy | Brand & Agency Partnerships

We keep hearing “AI will change the future of work.” True — but here’s the catch: not everything being sold as AI today is actually AI. A lot of it is just automation with a shiny label. Useful, yes, but not the same as systems that can learn, adapt, and make decisions in real time. This matters because automation makes you faster, but true AI changes how you work, how decisions are made, and where value is created. If you want to cut through the noise, ask a simple question: Can this system improve on its own, or is it just following rules someone programmed? That distinction is going to shape which businesses get left behind, and which ones build the real future of work. #FutureOfWork #ArtificialIntelligence #Automation #DigitalTransformation #AI

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