Why Context Engineering is the new AI operating system

View profile for Jackie Schwabe

Executive Product Leader, ICF MCC Certified Coach, Entrepreneur, AI Enablement Consultant

Yes, AI can move fast—but speed isn’t the breakthrough. Context is. The truth is, building with AI isn’t just about writing clever prompts. It’s about designing context the same way we’ve always had to design software systems. Think about it like software development in the old days: --> You still needed architecture. --> You still needed “include files” and libraries. --> You still needed to define the rules before the code made sense. AI is no different. In fact, because it’s faster and smarter, the stakes are higher. If we don’t provide structured context, the output unravels just as quickly as it’s produced. That’s why I’m excited about the idea of Context Engineering—it’s not a gimmick, it’s the new operating system for complex AI work. At the end of the day, context really is king.

View profile for Steve Cunningham

World’s Leading AI Adoption and ROI Expert. I help mid-career executives and consultants master AI and increase their income.

Final Update – We’re "closing" out this post! Yesterday I built a $50,000 design system and website with AI in 4 hours. But the real breakthrough wasn’t the site. It was... ...the system I developed to make AI handle complex projects without losing consistency. It's called Context Engineering. Today I’m giving you the complete guide: 📘 Context Engineering: The Complete Guide to Building Complex Projects with AI How we built a $50,000 design system and website in 4 hours - and how you can use the same method for any project. Inside, you’ll get: > The 7-layer context stack that keeps AI on track > A 10-step process for managing complex projects > Templates, checklists, and even an ROI calculator This is one of the most valuable systems I’ve ever built - and it changes how I think about using AI. 👉 Comment AI Context below and I’ll send you today’s download.

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Rhonda Rosborough, ACC (She/Her)

Gallup-Certified Strengths Coach | Facilitator | Mental Fitness Coach

1w

AI Context

• Kasindra Maharaj

Helping You Build Momentum in Your Career Goals 🔹 Certified Executive & Leadership Development Coach 🔹 Interview Strategist 🔹 Resume Writer 🔹 Facilitator 🔹 Speaker

1w

AI Context. Thanks.

Virginia Nava Hieger

Business Coach | Marketing and Communications | Strategic Advisor | Competitive Analysis | Brand and Product Development

1w

AI context

Oghenevwede Joseph I.

Solution Engineer & Digital Evangelist | Translating Complex Tech into Business Growth | AWS/GCP Certified | 15+ Years Driving Results for Higher Ed, Non-Profits & SMBs

1w

AI Context

Kat Knocker

Business Consultant & Fractional | Action-focused thinking & doing, focused on your business | Start-up | Scale-up | ex-Tails.com | ex-Graze.com | ex-innocent Drinks

1w

Context

Nerida Youngwith

Transformation Leader | Agile Mindset, Product Experimentation, AI Enthusiast | Cornell Product for Engineering

1w

AI Context!

Philippe Joannis

Membre de la faculté au Leadership Circle | Développement du leadership

1w

AI context

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