Head of Global Innovation @Turner Construction Company | Leading for Transformation and Growth
I MADE THIS IN 15 MINUTES. IN A BROWSER. WITH AI. One stormtrooper. One bad day. Greg locks himself out of his TIE fighter. (You had one job, Greg! 🤦♂️) It’s dumb. It’s funny. Playing on popular meme video series (stormtrooper Greg and Dave) And it would’ve cost hundreds of thousands just a few years ago - Studio-grade CGI, matte painting, lighting, voice, edit. Now? I typed a few words into Google’s absurdly powerful (and yes, expensive) Veo 3. This isn’t about content. It’s about cost collapse. Production. Advertising. Training. Pre-viz. Storytelling - pick a vertical. When $300K scenes cost $0.30, the business model doesn’t bend. It breaks. At Turner Construction Company, we’re not chasing novelty. We’re tracking the moment imagination becomes executable at scale. What if design becomes just another AI output - and contractors become the new studios? #CatchUsIfYouCan #AI #GenerativeVideo #CreativeOps #TurnerEdge #Disruption
Jim is this statement just hyperbole or do you have some genuine vision for the way AI should be used in design? “What if design becomes just another AI output - and contractors become the new studios?”
This is great!
Lol, Alien construction? Looks very cool Jim
Incredibly disruptive. It’s tough to have any industry conversation with out bringing up ai’s impact.
This is so great. VEO 3 looks so incredible. Excited to dive into it soon.
Jim Barrett, I love this.
Love this, Jim – “when imagination becomes executable at scale” really hits. We’re applying the same mindset to industrial site design: AI generates full building layouts in minutes instead of days. At scale, we’re significantly cheaper than manual work- and deliver thousands of options, not just one. Breaking the business model. Check out yourself and maybe it is time to become a studio? https://www.youtube.com/watch?v=m-9CyZ1XNlA
Head of Global Innovation @Turner Construction Company | Leading for Transformation and Growth
3mohttps://youtu.be/CQspMPBMj-A?si=gxSXwhVMLoxkuoZ1