Why B2B marketers should focus on relevance over personalization

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/eZd5KUC3 #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

AI is reshaping how B2B brands connect with decision-makers. According to LinkedIn and Sprinklr, the future of B2B lies in blending data-driven precision with the timeless power of trust and storytelling. For companies like YGL that help B2B organizations sharpen their message and reach the right audience, this convergence underscores the importance of balancing creativity, technology, and transparency. Key takeaways from the report: • 3 out of 4 B2B marketers in India are already using generative AI tools. • Up to 90% believe AI will significantly boost ROI. • Buyers increasingly expect personalized, human-centered experiences—similar to B2C. • Trust remains the most important differentiator in digital brand building. At YGL, we believe the winning formula is clear: human creativity and trust at the core, powered by AI for speed and scale. Ready to align your brand with the future of B2B marketing? Connect with us today. https://lnkd.in/dbekaqGm #B2BMarketing #AI #BrandStrategy #MarketingInnovation #ContentStrategy #TrustInMarketing #YGLMarketing

#AI keeps changing the way we work, and I’m honestly pretty excited about what it means for B2B. Google just rolled out Vids, a new workspace app that lets us turn a simple doc into a video. Basically, replacing those boring slide decks with something people actually want to watch. https://lnkd.in/g7Vq86Bx A few things I find interesting: - Video is becoming a big part of the B2B buyer journey. - Tools like this make creating content way easier for teams of any size. - It already has over 1M users, which shows how fast the shift to AI + video is happening. And the timing is perfect as short-form video is dominating B2B marketing in 2025 because it’s quick, authentic, and captures attention. 📖 https://lnkd.in/gbbHXvcP #Google2025 #AIMarketing

B2B marketing is facing a new era of disruption as AI-driven search and social platforms shift how audiences discover information. Organic web traffic can drop by up to 70% when AI Overviews appear in search results, making traditional SEO and paid ads less effective. To stay visible, marketers are balancing digital strategies with real-world touchpoints, targeted campaigns, and thought leadership initiatives. Creativity and storytelling are increasingly essential, allowing brands to stand out in a crowded, often sterile B2B environment. Adaptability, consistency, and strategic use of both AI and human engagement are now key to marketing success. https://ow.ly/nSu150WTbpI #B2BMarketing #GenerativeAI #DigitalStrategy #ThoughtLeadership #MarketingInnovation #BrandVisibility #CreativeMarketing

B2B marketing is facing a new era of disruption as AI-driven search and social platforms shift how audiences discover information. Organic web traffic can drop by up to 70% when AI Overviews appear in search results, making traditional SEO and paid ads less effective. To stay visible, marketers are balancing digital strategies with real-world touchpoints, targeted campaigns, and thought leadership initiatives. Creativity and storytelling are increasingly essential, allowing brands to stand out in a crowded, often sterile B2B environment. Adaptability, consistency, and strategic use of both AI and human engagement are now key to marketing success. https://ow.ly/oyIm50WTbpH #B2BMarketing #GenerativeAI #DigitalStrategy #ThoughtLeadership #MarketingInnovation #BrandVisibility #CreativeMarketing

📚 B2B marketing is changing rapidly, and the "old playbook" is quickly becoming ineffective. Informa TechTarget and studioID’s “2025 B2B Marketing Trend Check: What’s In, What’s Out” offers key insights like: 𝐈𝐧: AI-driven personalization, authentic storytelling, values that resonate with Millennial + Gen Z buyers 𝐎𝐮𝐭: Generic AI content, stiff corporate tones, hollow endorsements Bottom line: the brands that win will feel more human and offer less hype. Full article here: https://bit.ly/3KmJs4Z #B2BMarketing #ContentStrategy #TechTrends #Authenticity

Think AI has taken over B2B marketing? Not so fast. This article shares 5 ways to outsmart the robots—hint: it's all about human creativity, storytelling, and staying real. A great read for marketers who want to stand out (not blend in). 👉 https://lnkd.in/eGNZ9SXg

From generic ads to targeted campaigns: Google’s AI updates allow B2B marketers to enhance engagement and drive measurable results. https://bit.ly/4mgf76d #B2B #Marketing #Technology

🔍 Dive into the dynamic world of AI Marketing, witnessing firsthand the differences between B2B and B2C strategies. Recent research reveals that B2B AI marketing spending will reach $97.9 billion by 2023, while B2C AI spending is projected to hit $120.5 billion. 📈 Navigating both sides of the marketing spectrum has been an enlightening journey. Whether it's refining a B2B SaaS whitepaper or planning campaigns for a B2C real estate brand, each experience offers unique insights. 🎯 Don't miss out on harnessing AI for your marketing efforts. Embrace the opportunity to streamline operations, personalize customer experiences, and drive growth. 🚀 #AIMarketing #B2B #B2C #SaaS #RealEstate #DigitalMarketing #MarketingTrends #MachineLearning #CustomerExperience #GrowthHacking

B2B buyers rarely follow a linear path to purchase. How can your brand show up at every turn of their winding buying journey? By delivering the perfect mix of content exactly when they need it. Buyers have never really behaved like marketers expect them to. They don’t go neatly down a funnel. They don’t follow a straight line from pain point to purchase. And now, they’re only going further away from the ideal. Generational buying shifts, combined with the rapid rise of generative AI, are fundamentally altering the B2B buying landscape. Read on: https://lnkd.in/dyACuicE #B2B #generativeAI #content