Resolving user confusion with clear design

View profile for Kevin Chapman

Senior Product Designer | IC | AI-Driven Process & UX Strategy | SaaS, Web3, Fintech

The analytics say users are engaging. The interviews say they’re confused. That tension isn’t a problem, it’s a signal. And where there’s none, there’s fire. That’s where great product design begins. My job as a designer isn’t to pick a side. It’s to see the full system and resolve it into something clear, intuitive, and trustworthy. I map: • Where users hesitate • Where friction lives • Where the design breaks trust Then I fix it, not with guesswork, but with purpose and keeping a clear understanding of user wants / business goals. Like Dieter Rams said, “Good design is as little design as possible.” But getting there takes a lot of thinking, understanding, and compassion. If you’re building tools where trust, speed, and clarity matter, we should talk (or we can discuss Italian Brainrot). #productdesign #uxstrategy #aiux #designsystems #dieter­rams #claritythroughdesign

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