Most adults use social media for health info, but few trust influencers

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New KFF polling shows that while most adults use social media to find health information and advice, few — about one in six (14%) of adults overall — regularly get health information and advice from social media influencers. Even more striking, just 5% of social media users overall say they trust a particular influencer. Among the influencers they mentioned trusting? Oprah Winfrey, Charlamagne tha God, Ben Shapiro, Joe Rogan, and several health care providers, among others. Explore all we’ve learned about trust when it comes to health information and advice on various social media platforms: https://on.kff.org/3JmVlHD

  • KFF bar chart showing that across TikTok, YouTube, Reddit, Instagram, Facebook, and X., fewer than half of social media users say they trust some or most of the health information and advice they see. This poll finding comes from self-reported users of each platform and not all platforms are shown.

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