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Helping change-makers (project • product • founders) deliver strategy that succeeds | The One Day Beyond Delivery Toolkit

Don’t Be a Dummy: Prototypes Aren’t Just Crash Tests 🚗💥 Too many teams treat prototyping like a crash test: strap in a dummy, slam it into the wall, and proudly declare, “Look — it didn’t break!” But just because something survives impact doesn’t mean it’s fit for purpose. A proper prototype isn’t about proving the system won’t fall apart. It’s about proving you’ve actually built what you intended — and whether customers can understand it, use it, and (ideally) love it. Because here’s the reality: robustness in a controlled test is meaningless if real people in the real world look at it and go, “Err… what am I meant to do with this?” That’s why it’s crucial to: 🧩 Prototype early — it’s cheaper to fix when it’s still small 🧩 Involve everyone — not just tech, but ops, marketing, and customer insight 🧩 Put it in real hands — customers will spot what’s “obviously not right” long before a stress test does The difference between “it works” and “it works for customers” is everything. A prototype that survives a crash test but confuses the user? That’s not success — that’s wasted time. 👉 This is exactly what we teach in the one-day Beyond Delivery Toolkit — how to test beyond the tech, involve customers early, and make sure what you’re building really fits the job. 👉 Book a course or get in touch to see how the Toolkit can help your team succeed: kim.lindsay@strategymadesimple.co.uk #StrategyMadeSimple #Toolkit #BeyondDelivery #Prototyping #CustomerExperience

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