How many times have you asked an AI like ChatGPT to carry out a task, only for it to deliver something completely different?
You rephrased, tried again, and adjusted the request, but the result still wasn’t what you had in mind. Keep going, and all that water cooling servers? Gone to waste.
If you want to save time (and the planet), learning the art of good prompting is key: even the smallest change in phrasing can completely shift the outcome.
For example, ask an AI, “Summarize this text in three points,” and you’ll get one kind of answer. Ask instead, “Give me three key insights from this text,” and the output shifts.
Effective prompt design isn’t about tricks; it’s a skill. At its core, it’s about clarity, structure, and intention. And, just like in human conversation, those subtle differences often decide whether the message lands—or gets lost.
Marketing Executive | Advisor & AI Strategist | Driving strategy & growth in B2B, MarTech, & SaaS | Brand Builder, Story Teller, Demand Generator, Team Leader & Culture Shaper, and Innovation Catalyst
2wSome people have dm’d, so sharing here. For the John Smiths and other common names, if you’ve been playing with the AI chat for some time, then it deduces which John Smith you are.