Why simplicity is the key to effective design

View profile for Kunle Fajimi

Motion Designer | Video Editor

Simplicity is the most powerful form of design. But here’s the truth: simplicity takes a lot of thinking. Your audience doesn’t have the patience to figure things out on their own. They want clarity—fast. That’s why the goal of design should always be to simplify information visually, so your audience gets it instantly. #branddesign #motiondesign #visualexperiencedesign

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