How to make personalization work with reliable data

Artificial intelligence is transforming the way customers interact with brands, enabling companies to provide more personalized experiences. "In 2025, rich personalization (and the ability to do it at scale) will become a critical differentiator in the highly competitive digital landscape. The far-sighted companies that invest in this technology today will reap the rewards of enhanced customer loyalty and stronger market positioning." Find out how this new level of personalization works and how brands can make the most of it by reading the full article at TechRadar from Andy Kaiser below: https://lnkd.in/dpdutnN4 #ArtificialIntelligence #CustomerExperience #Personalization #DigitalTransformation #BrandLoyalty

Modern Personalization Demands Trust, Tech, and Collaboration AI-driven personalization, paired with trusted data practices, can help create more memorable customer experiences https://lnkd.in/e4e8GEGF

AI is changing personalization from simple product suggestions to entire customer journeys ✨ Brands that embrace data integration, transparency, and small pilot projects today are the ones building real trust and long-term loyalty tomorrow.

👉 Case Study: How AI Transformed Customer Engagement & Chatbots Increased Sales by 29% in Just 3 Months! Client: A mid-sized e-commerce brand Industry: Retail / E-commerce 💥Challenge: Struggling with declining customer engagement and low repeat purchases. They had tons of customer data but no way to make sense of it. Marketing campaigns were generic, conversions were stagnating, and customer queries were overwhelming the support team. 💡Solution: OrkSync implemented an AI-driven customer insights platform with chatbot integration. Analyzed purchase patterns, browsing behavior, and engagement metrics Predicted which products each customer was likely to buy next Automated personalized email and push notification campaigns. Deployed an AI-powered chatbot to handle customer queries 24/7, provide product recommendations, and guide users through the purchase journey Results (within 3 months): ✅ 29% increase in repeat purchases ✅ 23% higher click-through rates on campaigns ✅ Significant reduction in marketing spend due to targeted outreach ✅ 40% faster response time to customer queries with chatbot support 👉 Outcome: By leveraging AI insights and chatbot automation, Client was able to turn data into actionable insights, increase customer loyalty, boost revenue, and dramatically improve customer support efficiency—all without increasing team size. Key Takeaway: AI doesn’t just automate—it amplifies business intelligence and customer experience, helping companies make smarter decisions faster. #AI #Chatbots #CustomerEngagement #BusinessGrowth #ecommerce #retail #DigitalTransformation #Automation #orksync

Best ways AI is transforming customer experience for small businesses in 2025 Discover how small businesses can harness AI in 2025 to revolutionize customer experience, driving efficiency, personalization, and stronger relationships in a competitive market. The landscape of customer experience (CX) for small businesses is set for a monumental shift in 2025, with Artificial Intelligence (AI) leading the charge. No longer a tool exclusive to large corporations, AI is becoming an accessible and indispensable asset for entrepreneurs looking to deepen customer relationships and streamline operations. One of the most profound transformations AI brings is hyper-personalization at scale. Imagine a customer interacting with your business, and every touchpoint feels uniquely tailored to their preferences. AI-powered CRMs can analyze past purchases, browsing history, and even social media interactions to predict needs and offer precisely what a customer is looking for, often before they even ask. This level of personalized service, once labour-intensive, becomes efficient and impactful, making every customer feel truly valued. Beyond personalization, AI revolutionizes customer support. Automated chatbots and virtual assistants are no longer basic Q&A tools; they are sophisticated first-responders capable of handling a vast array of inquiries 24/7. This frees up human staff to focus on complex, high-value interactions, improving overall service quality and reducing response times significantly. Consider a small online boutique that uses an AI chatbot to instantly answer shipping questions or recommend accessories – it’s like having an extra team member working tirelessly. Furthermore, AI's ability to process vast amounts of data offers unparalleled insights. Small businesses can leverage AI to analyze customer feedback from reviews, social media, and surveys, identifying emerging trends or potential pain points. This predictive power allows businesses to proactively address issues, anticipate demands, and refine their offerings, ensuring they stay ahead in a competitive market. For instance, an AI tool might flag a recurring complaint about a product, enabling the business to address it before it escalates. For small businesses, embracing AI doesn't mean a complete overhaul. Start by identifying a critical CX pain point – perhaps slow response times or a lack of personalized offers. Then, explore user-friendly AI solutions designed for small enterprises, such as AI-driven email marketing tools or customer service platforms. The goal is to incrementally integrate AI to enhance, not replace, the human touch. By doing so, small businesses can forge stronger, more meaningful connections with their customers, fostering loyalty and sustainable growth in 2025 and beyond.

The intersection of Generative AI and CPaaS is not just about enhancing channels of communication. What we are witnessing is a shift from transactional messaging toward intelligent, intent-driven conversations that operate at enterprise scale. The real inflection point lies in how quickly providers and enterprises can embed governance, context-awareness, and trust into these AI-enabled workflows. In many ways, CPaaS is becoming the convergence layer between data, AI, and customer experience, and those who master this orchestration will define the next era of digital engagement. Grateful to CX TechBuzz for featuring my quote, a timely discussion and for advancing the dialogue on how CPaaS is being reshaped for the AI-first enterprise era. Amandeep S. | Gaurav Kumar #GenerativeAI #CPaaS #CustomerEngagement #DigitalTransformation #AIatScale #EnterpriseAI #FutureOfCX #AIInnovation #ConversationalAI #CXLeadership

Consumers want the speed of AI—but still turn to humans for higher levels of service. AI in CRM is transforming customer experiences by streamlining support, empowering agents with context, and anticipating needs. Here’s how: http://spr.ly/6042ARTfj

Consumers want the speed of AI but still turn to humans for higher levels of service. AI in CRM is transforming customer experiences by streamlining support, empowering agents with context, and anticipating needs. Here’s how 👉🏼 http://spr.ly/6041AzyGL

Consumers want the speed of AI—but still turn to humans for higher levels of service. AI in CRM is transforming customer experiences by streamlining support, empowering agents with context, and anticipating needs. Here’s how: http://spr.ly/6048ARf6w

Consumers want the speed of AI—but still turn to humans for higher levels of service. AI in CRM is transforming customer experiences by streamlining support, empowering agents with context, and anticipating needs. Here’s how: http://spr.ly/6043ARH7S