While in California, our team took a little tour to visit the stores of a very special beauty partner... CVS Health! Our CVS journey started with just 147 stores in 2023, and now LOTTIE has expanded into 1,247 stores and will be in 2,700+ stores by January 2025 —a journey powered by our shared commitment to accessible, on-trend beauty! To celebrate this, we popped in-store with some treats inspired by our squad's staple products! 🍩✨ Hot Glaze Donut paying homage to our best-selling Hot Glaze Bronzing Serum, 🍪 💫 Freckle Tint Cookiescelebrated one of our most-loved skus worldwide, and refreshing juices in the flavours of our new Lip Oils (grape, OJ, and apple) kept everyone energized. It was MEGA connecting with our MVPs at CVS (the in-store team) and spreading the LOTTIE love ahead of their busiest time of year! What state should we visit next? #cvs #lottielondon
Creative Marketing Lead
9moshout out to my b(r)and mate Debra Svarc 🤘 was fun being on the road with you x