Major League Soccer’s Post

Son Heung-Min and Thomas Müller Ignite MLS Growth in August Since joining Major League Soccer this month, global icons Son Heung-Min (LAFC) and Thomas Müller (Vancouver Whitecaps) have sparked massive fan engagement and record merchandise demand.   Powering Fan Demand Jersey sales across Fanatics & MLSstore.com surged +98% YoY since their arrivals. Son’s #7 LAFC jersey debuted as the top-selling jersey worldwide on Fanatics and has remained a best-seller. Müller’s #13 Vancouver jersey launched at #2 on MLSstore.com, ranking among August’s top sellers. Driving Digital Impact Their signings fueled 1M net new social followers across MLS & Club channels. Son: 339M impressions, 14M engagements; his PK debut TikTok Tok ranks as MLS’s #2 post of 2025 (26M impressions). Müller: 126M impressions, 4.6M engagements. Combined: +208% impressions, +275% engagements across MLS, LAFC & Vancouver platforms.   Tune in to watch these global superstars in action on MLS Season Pass: Son Heung-Min & LAFC: Sept 1 vs. Portland Timbers Thomas Müller & Vancouver Whitecaps: Sept 2 vs. Seattle Sounders