Marcos R. Cabrera’s Post

Four weeks ago, an email landed on our desks. We’d already spent months shaping our media plans — but this opportunity was simply too good to miss. So we said: let’s go big. Fast forward to today: for (what we believe is) the very first time, Johnnie Walker is live at Piccadilly Circus, alongside iconic OOH, social, and Spotify across the UK. A truly historic moment for the brand, and I’m proud to be part of it. 2025 is the Year of Johnnie Walker in GB. “Today we mark a huge milestone for Johnnie Walker — the launch of our first-ever global partnership with GRAMMY® Award–winning superstar, Sabrina Carpenter. This multi-year collaboration signals a bold step into the world of music, redefining how people enjoy Johnnie Walker Black Label in a new era of creative self-expression. Announced in tandem with Sabrina’s brand-new album Man’s Best Friend and her Short n’ Sweet Tour, the campaign will give fans around the world new reasons to raise a glass and connect with our brand” Cheers to all of you who made this possible: Laura Pearce | Larissa Fortunato | Hugo Orange | Mike Cheetham | Olivia Shackleton | Ciara Keenan | Prerana Sitaraman | Ursula Mejía Melgar | Hinesh Shah | John L Williams And huge thanks to our agency partners: Anita Sztrizsak | Jessica Yule | Millie Smith | Alban Treglohan | Emily Colinese #IWork4Diageo #JohnnieWalkerBlackLabel #KeepWalking