10 days of data. Day 3.... real-time website and content personalization based on web visitor segment. That's right Clearbit fans, you can now Reveal the anonymous companies visiting your website. Then personalize content based on geo, industry, company size, tech tags, and more. All native in HubSpot. Once only available to the the most technical growth teams, now possible with a few clicks in HubSpot.
We all heard it at INBOUND: the funnel is upside down and visits are scarce. What does this mean for go-to-market teams? It means each visit to your website matters more than ever. You can’t afford to treat all visitors the same. That’s where HubSpot's new Web Visitor Segments come in! With them, you can: 1️⃣ Understand your traffic at a deeper level: Quickly identify the fit (who they are) and intent (what they’re here for) with Breeze-powered filters. 2️⃣ Track trends over time: Build web segments and watch how behavior changes across days, weeks, or months. 3️⃣ Personalize at scale: Pair these segments with our new personalization tools to deliver tailored experiences that convert. Buyers expect relevance from the very first click. Now, you can make that possible. S/O to Bowie Sievers, Matt Sornson, Aurora Perez Machio, Derek Rodriguez, Dom Kenny (Rychlik), Waheed E., Egret Jin, and the rest of our incredible team for making this possible!
SVP Operations & Strategy at HubSpot
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