How Default helps B2B companies optimize inbound

Transcript

I'm good. Now take a little, take a little, walk around the office. Let's do it. What do you guys do? A default? So default is an all-in-one inbound, good market automation platform for revenue teams. So you bundle forms, scheduling, routing, data enrichment, and really powerful workflows to help every company make the best of every lead. What's really working right now? Content. OK, what do you think of this content? I think this is great content. I think we should do more of it. It's an open secret. You're capitalizing more or less. Every company is leaving money on the table, not optimizing their inbound. Any favorite lesson that you learned the hard way? I think say. No to more customers earlier. Tell me about a time that it seemed like things might fall apart at default. The one maybe I would think of was when we just got started, I think there was a moment where Victor, my co-founder and I realized just how much we had to build and just how much time and effort and sort of energy we would have to invest in the product and the company over like 18 to 24 months to, to get things off the ground. So that's the closest. Same thing, but that was that was a great moment. If you weren't building default and if money didn't matter and you couldn't do another startup, what would you do? Probably be working on a fellowship to try and find really cracked young people before they drop out of college and giving them money and resources to build cool stuff. Meaning your Angel investing fund, something like that called the homie hedge fund. All right, Is there someone on the team that you want to pass the MIC to? Absolutely. Here. So you had a group of default. Yes, I am. What does that mean you do? More concretely, I am doing all things marketing, Bravos, product, marketing content and everything in between, from events to sending champagne balls. People, why do you join default? I saw how many disjointed tools go to market. Teams need to go from zero to 100 million. So I decided to change that. And it's also so fun to market to people like myself. Looks like you guys are serious coffee people and we're serious coffee people, serious Red Bull people, and serious Celsius people. So 3 candidates enter an interview. They're all the same candidate but one drinking Red Bull, ones drinking coffee, and one's drinking tea. Which one do you hire? The one that has a can of nicotine pouches in their pocket?