Matt D. Smith’s Post

Your design needs some TLC. Typography Layout Color In that order… You can start a VERY strong foundation by limiting your font sizes, working with a strong explicit and implicit grid system, then choosing a single color to represent action. The majority of designs I review have much room for improvement in these three areas. Too often I see designers jumping to conceptual ideas of style, etc while neglecting typography, layout, and color. Give your designs some TLC and let everything else flow from there.

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Mr. Arnholm would be very proud!

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