Mercedes-Benz Canada’s Post

Driving Your Future is a Mercedes-Benz Canada initiative that aims to empower the next generation of Canadians through meaningful mentorship. In September 2023, we announced a national partnership with Big Brothers Big Sisters of Canada (BBBSC). Throughout 2024, we hosted in-dealership events across the country, where young people from BBBSC programs had the opportunity to hear from inspirational speakers who encouraged them to take the wheel of their own lives and steer toward their dreams.   We’re proud to share that Driving Your Future was recently recognized at the Canadian Public Relations Society (CPRS) - Toronto ACE Awards, earning: - Silver in Best CSR or Cause-Related Campaign, and - Bronze in Best Use of Special Events or Experiential Marketing. A BIG thank you to all our partners ( Porter Novelli, Track, the go-to ) who helped bring these memorable and inspiring events to life—especially the Mercedes-Benz dealerships that opened their doors for these events, and the local BBBS chapters for the important work they do to ignite the potential of young people in communities across Canada. Learn more about Driving Your Future: https://lnkd.in/erk7sTGg