AI Strategist and Tech Educator | Proven ROI on AI Implementations | Pro Wrestling Enthusiast
The Apple products didn’t fall far from their rival’s tree… Looking at the iPhone 17 event, it feels more like catchup than anything. Thinner models and functionality mirroring the Oura ring were a long time coming. This isn’t a bad thing because Apple is the whole fruit cart at this point. It really just needs to continue pumping out massive amounts of cash by keeping itself as the more luxurious and consistent alternative. You do the former with good design and the latter by not screwing up functionality with big swings. That’s code for let smaller players figure out the market and you leverage your massive weight to activate that in your own ecosystem. The most interesting point to me was when it comes to AI, they seem to be leaning into a rails aspect more than doing it their own. This is might lead to a dynamic with Google search where Apple focuses on being the toll booth and let the model wars be fought by others and you don’t have to choose a side. (If you get the gif, you earn two cool points)
