How automation is transforming finance operations

Automation is rewriting the way finance operates. For years, financial strategy relied on outdated tools. Finance teams worked off static spreadsheets, only to realize the business had already moved on. Decisions were always one step behind. Those days are over. The companies we talk to now are under pressure to make calls in real time, whether that’s investing in growth, managing suppliers, or answering to investors. Waiting on old data isn’t an option. The advantage belongs to operators with live cash flow visibility. They’re not waiting for the quarter to close to see what happened, but taking action while the numbers still matter. Visibility at this level is what separates companies that explain results from companies that deliver them. This is what we see across the businesses we work with today. And it’s exactly why cash flow automation has become the real test of who’s ready to scale.

Daphna Weinreb

"If you can't fly then run, if you can't run then walk, if you can't walk then crawl, but whatever you do, you have to keep moving forward." -- Martin Luther King Jr.

1w

So true, Automation is shifting finance from hindsight to real-time decision-making, giving companies that embrace cash flow visibility a true edge in scaling #obol

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Orly Davidov

Marketing Manager @ Obol

1w

Businesses that leverage cash flow automation are the ones ahead - nothing goes past them 🙌🏻

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Ben Friedman

Senior Account Executive at Obol

1w

Couldn’t agree more. Obol is the future!!

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Shirly Mitchell

VP Finance at Starplast

1w

Great post!

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Readiness to scale can be more important than actual growth.. it's all about cash flow stability

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Ro'ee Margalit

Co-Founder & CEO @ Rotate | Forbes 30 Under 30

1w

Exciting to see the future of finance is already here

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Spreadsheets just don't work for real time action ⏰

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Gal Bahar

useMyServices() as Developer;

1w

From hindsight to real-time — that’s the real upgrade finance has been waiting for 👌

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