Moroccanoil’s Post

Moroccanoil brought the spirit of the Mediterranean to the heart of Los Angeles✨   From March 27 to April 18, we are taking over The Glass Box Pop-Up at The Grove with an immersive fragrance experience celebrating the launch of our first-ever eau de parfum: L’Originale, offering visitors a journey into the world of Moroccanoil.   Guests are invited to step into a luxuriant escape with this sensorial experience enriched by the fragrance itself—a captivating blend of sweet florals, velvety woods, and warm, spicy amber that embodies the spirit of the brand. The pop-up is inspired by the fragrance campaign, shot on the breathtaking coastline of Puglia and brought to life by our muse, Adria Arjona.   Visitors can explore the space, enjoy exclusive experiences, and take home custom offerings—from hand-painted, custom engraved bottles to floral bouquets and complimentary sampling moments.   The pop-up also features a limited-edition kit available only at The Grove, with 100% of net proceeds supporting the California Fire Foundation.   Come stop by and experience the magic of the Mediterranean!