Most leaders say they want growth. But they often overlook the 3 simple levers right in front of them. 1) Sell more to current customers Deeper relationships lead to bigger deals Think upselling, cross-selling, and loyalty programs AI helps with recommendations, churn prediction, and segmentation 2) Acquire new customers Expansion comes from reaching the right people Smarter campaigns, new segments, lead generation AI drives targeting, lookalike modeling, predictive lead scoring 3) Increase efficiency to free resources Lower costs create fuel for growth Automation, better pricing, fewer wasted resources AI powers workflows, forecasting, and intelligent pricing Leaders who commit to AI aren’t chasing trends. They’re unlocking growth with what they already have. #AIGrowthStrategy
How to unlock growth with AI: 3 simple levers
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Revolutionizing Lead Generation with AI Artificial Intelligence is reshaping the way businesses capture and convert leads. By combining smart targeting with predictive insights, AI helps identify the right prospects at the right time. Instead of spending hours chasing low-quality leads, businesses can now rely on AI-powered automation to deliver personalized outreach and streamline communication. The result is faster conversions, higher efficiency, and data-driven growth. With AI at the forefront, lead generation is no longer a guessing game—it’s a strategic advantage that empowers businesses to focus on what truly matters: building stronger customer relationships and closing more deals. #AI #ArtificialIntelligence #LeadGeneration #SmartLeads #BusinessGrowth #MarketingStrategy #AIPowered #SalesAutomation #DigitalMarketing #FutureOfWork #PredictiveAnalytics
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𝐀𝐈 𝐡𝐲𝐩𝐞 𝐯𝐬 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐢𝐧 𝐌𝐒𝐏 𝐬𝐚𝐥𝐞𝐬 AI isn’t a silver bullet for prospecting. We’ve seen MSPs buy the latest tools… only to find themselves staring at dashboards with no meetings booked. It's all about how you use it! AI should support sales, not replace it. What still works? 👉 Smart targeting 👉 Multichannel campaigns 👉 Human conversations We use AI as a tool, not a crutch. It helps us sharpen targeting, scale campaigns, and free up more time for what matters most: real conversations that drive growth. If you want to see how AI can actually support predictable sales meetings (without the hype), let’s talk.
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💡 Stop Chasing Vanity Metrics. This carousel from Converzia really hit home. We often measure growth by likes, impressions, and follower counts—but the real wins come from: 🔑 Meaningful conversations 🤝 Strong relationships 📈 Consistent, high-quality leads I’ve seen this firsthand while building with Converzia 🚀—focusing on the right people (not just more people) has made outreach smarter and reply rates much higher. Curious to know—what’s one metric you actually trust when measuring growth? Drop it below. ⬇️ #Converzia #GrowthMarketing #B2BMarketing #LinkedInGrowth #AI #LeadGeneration #SalesOutreach
📉 𝐒𝐭𝐨𝐩 𝐂𝐡𝐚𝐬𝐢𝐧𝐠 𝐕𝐚𝐧𝐢𝐭𝐲 𝐌𝐞𝐭𝐫𝐢𝐜𝐬. 𝐒𝐭𝐚𝐫𝐭 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬. Growth isn’t broken—the way we chase it is. Here’s what we’ve learned after working with dozens of outreach campaigns: ❌ More emails ≠ more growth ✅ Smart targeting = better results ❌ Automation ≠ human touch ✅ Smart automation strengthens relationships ❌ More follow-ups ≠ better outcomes ✅ Timely, value-packed messages build trust At Converzia, this is our daily mission—to make outreach smarter, more human, and actually scalable. 🚀 💬What’s one outreach myth you’d love to see busted? Drop it below ⬇️—we might feature the best ones in a future post. #B2BMarketing #LeadGeneration #ColdOutreach #AI #StartupGrowth #Converzia
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Traditional segmentation models assume accounts move in predictable stages, but today’s AI-driven environment demands more. Buyers self-educate, switch channels, and signal intent long before engaging sales. What drives results now? • Integrate firmographics with real-time intent and product usage data • Refresh account scoring weekly to stay relevant • Align go-to-market plays by segment likelihood, not just titles • Feed win/loss data back to continually refine cohorts The result is sharper targeting, reduced wasted outreach, and higher pipeline yield without increasing spend. Precision and ongoing optimization are the new growth levers. Want my 3-step worksheet to operationalize this? Comment “AI segmentation” and I’ll share the framework. #B2BGoToMarket #Segmentation #RevOps #AIinMarketing
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⚡ Why “More Leads” Isn’t the Answer in 2025 Most businesses think the solution to growth is more leads. But in reality, more leads = more noise, more wasted effort, more frustration. The winners in 2025 are focusing on: ✅ Lead Quality – Targeting accounts that actually fit the ICP. ✅ ABM Strategies – Personalized plays for high-value prospects. ✅ AI-Powered Filtering – Spotting who’s ready to buy, who’s not. ✅ Trust-Building Content – Turning prospects into followers before the sales pitch. 📊 Fewer leads. Higher conversions. Faster deals. That’s the real growth formula. 👉 What’s harder for you right now: getting leads or getting the right leads? #LeadGeneration #2025Trends #ABM #AI #B2BMarketing
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Realized something disturbing: 94% of businesses are targeting completely the wrong customers. Most companies use the "spray and pray" approach. Target everyone who might buy. Get 2-3% conversion rates. Pay $2,400 to acquire each customer. We built AI that analyzes 847 data points to find perfect customer patterns. The results are insane: - Before AI: 2.3% conversion rate - After AI: 23.7% conversion rate - 930% improvement in targeting - Before AI: $2,400 acquisition cost - After AI: $240 acquisition cost - 1,000% cost efficiency improvement Wrong customers destroy your business: - 67% churn rates vs 12% for right customers - $3,400 lifetime value vs $18,900 for right customers - 340% more support tickets - Negative reviews and referrals Right customers are goldmines: - 94% retention rates - Accept 67% higher pricing - Generate 5.6x more referrals - 234% more upsell revenue One SaaS client went from 2,847 leads/month (23 customers) to 347 leads/month (156 customers). Less leads. More customers. Higher profits. The precision paradox works. 94% of your competitors are still using shotguns. Smart businesses use sniper rifles. Ready to stop missing your target? #PrecisionTargeting #CustomerDNA #AIMarketing
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As a #B2BMarketer, it is easy to get lost in a sea of signals – fragmented data sets, scattered touch-points, and unclear outcomes. To truly understand and convert customers, you need an intelligent assistant that can help make sense of these disparate signals. That’s what AI can do for you – by unifying data and surfacing actionable insights, AI can enhance targeting, power predictive analysis, and help engage customers more meaningfully. It can even sharpen your view of existing MTA signals that often reflect correlation than causation! Krishnan Chatterjee and I discussed this in the latest episode of Decoding B2B: Marketing that Means Business, our special series with @Storyboard18. Catch the full episode here: https://lnkd.in/gGshS2Bc Here’s the full story: https://lnkd.in/gM2QWfDm Stay tuned for the next conversation as we decode B2B marketing on Storyboard18. #B2BMarketing #ROI #MeasurementInB2B #ValueOverVolume #LinkedInMarketingSolutions
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Sachin Sharma this is a highly relevant and timely conversation. Marketing is evolving fast towards data driven and AI led personalization and decision making. We are seeing similar trends in the pharma space. While pharma had traditionally operated within strict compliance frameworks, we are seeing a shift in the industry such that today CRM insights, behavioural data, and predictive models are coming together to build richer customer profiles and deliver content that resonates. We are actively partnering with marketers to combine human intelligence and heuristics with data-driven insights and predictive models, thereby enabling true omnichannel excellence and driving measurable impact. #PharmaMarketing #OmnichannelStrategy #Axtria
As a #B2BMarketer, it is easy to get lost in a sea of signals – fragmented data sets, scattered touch-points, and unclear outcomes. To truly understand and convert customers, you need an intelligent assistant that can help make sense of these disparate signals. That’s what AI can do for you – by unifying data and surfacing actionable insights, AI can enhance targeting, power predictive analysis, and help engage customers more meaningfully. It can even sharpen your view of existing MTA signals that often reflect correlation than causation! Krishnan Chatterjee and I discussed this in the latest episode of Decoding B2B: Marketing that Means Business, our special series with @Storyboard18. Catch the full episode here: https://lnkd.in/gGshS2Bc Here’s the full story: https://lnkd.in/gM2QWfDm Stay tuned for the next conversation as we decode B2B marketing on Storyboard18. #B2BMarketing #ROI #MeasurementInB2B #ValueOverVolume #LinkedInMarketingSolutions
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🤖 AI Automation Is Reshaping Lead Generation but Only If You Use It Right. We’re past the days of manual prospecting and generic follow-ups. Today, AI lets us identify, engage, and convert leads faster than ever, however, speed means nothing without strategy. Here’s how I’m leveraging AI to drive smarter growth: 🔍 1. Smarter Targeting AI tools analyse behaviour, demographics, and engagement patterns to surface high-intent leads. No more guessing—just precision. ✉️ 2. Personalized Outreach at Scale With automation, I can send tailored messages across email, LinkedIn, and SMS—each one crafted to feel personal, not robotic. 📊 3. Real-Time Optimization AI tracks open rates, click-throughs, and replies, then adjusts campaigns on the fly. It’s like having a growth strategist working 24/7. 💡 4. Focus on Conversations, Not Just Contacts The goal isn’t to collect leads—it’s to start meaningful conversations that convert. AI helps me spend less time chasing and more time closing. Whether you're selling SaaS, art, or anything in between, AI automation isn’t just a tool—it’s a multiplier. Let’s build smarter, not harder. #LeadGeneration #AIautomation #GrowthStrategy #DigitalOutreach #SaaSMarketing #CustomerAcquisition #BusinessDevelopment #Entrepreneurship #MarketingTech
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AI isn’t just a buzzword—it’s already transforming how sales teams work. 🚀 Here are 3 ways AI helps boost sales today: 🔹 Automating repetitive tasks → reps save 30% of their time 🔹 Predicting customer behavior → smarter targeting & higher conversions 🔹 Personalizing outreach → stronger relationships, faster deals 💡 Which of these do you think will impact your business the most? 📩 Let’s connect & share insights! #ArtificialIntelligence #BusinessGrowth #SalesStrategy #AIForBusiness #Innovation
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