The norda 001, the debut offering from Canada’s expert in hi-tech trail gear, was launched four years ago as a lightweight running shoe using rugged fabric technology never seen before. The shoes were aptly named “Lamborghini's for your feet,” by Highsnobiety. Now, the trail runner has been re-tuned and re-engineered to deliver even more speed. Enter the norda 001A. “This isn’t just an upgrade,” Nick Martire, co-founder and CEO of norda tells me via email. “It’s a redefinition of what a trail shoe can deliver, from the first kilometre to the thousandth." Releasing Wednesday August 27th - Chamonix, France - Sanglard Sports nordarun.com IG: @nordarun Author: Tom Barker | Highsnobiety Vibram Group Envalior Dyneema® https://lnkd.in/eywU3eVr
Senior Director, Government Relations and Quebec Affairs
4wGuess I'm making room on the shoe rack..... #obsessed