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OLAPLEX is Designed to Defy. Since day one, we’ve sought to challenge the limits of hair care—to do what others said was impossible. Our groundbreaking bond technology did just that. It healed hair from the inside out and showed the world that beauty and health can coexist. Our new brand campaign, Designed to Defy, captures the fearless spirit that helped us change hair care forever.

Deepak Kapoor

Building product that helps the brand personalize each customer's journey #Helium

2mo

This is great !

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Rosa Turner

Beauty Product Specialist | Novela Premium Skincare & Cosmetics | Client Advisor | Sales & Matching Expert

4h

Pure bliss 🌼

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Rohan Athwal

We help brands drive attention at product activations. Providing Influencers, DJs & Media Coverage since 2016

2mo

Powerful message and a bold campaign! OLAPLEX continues to redefine what’s possible in hair care, proving that innovation and integrity truly go hand in hand.

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Amanda Diaz

Marketing Director | Brand Manager | P&L Management | Product Development | Merchandising | Trade Marketing | Product Management | Problem Solver | Cross-Functional Collaborator

4mo

Such a game changer in haircare innovation! My favorite haircare product that has changed my hair, will continue to use for life!

Alan Cane

Global Education Strategy, Leadership Development and Program Management

4mo

Awesome campaign, congratulations!

Tika Woolley, CMP, CSEP

Global Experiential Events Leader | Marketing Strategy | Large-Scale Live and Digital Production | Innovative Design Strategy | DEI Focused | Ideating inclusive experiences for companies who are changing the world

4mo

Yasss Olaplex! You’ll are killing it💖

Charlie D.

Senior Director, Social Commerce & Special Projects at OLAPLEX | Ex-L'Oréal

4mo

The OLAPLEX team is truly Designed to Defy!

Kim McKnight

Salon Manager with a fabulous team, making positive changes.

4mo

Game changer in our industry and for my hair. ❤️Olaplex❤️

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