We’re bringing together the communications community for a special evening of reflection, celebration, and forward-looking dialogue. ✨ Join us as we honor Bill Novelli, the visionary who pioneered social marketing—a concept that forever changed the role of communications in driving social good. Hosted by the Museum of Public Relations and sponsored by Porter Novelli, this event also marks the official launch of NovelliGPT: a generative AI model inspired by Bill Novelli’s groundbreaking principles. Together, we’ll explore the history of social marketing, the lessons it has taught us, and the forces shaping where our field goes next. 📌 Presented by: Porter Novelli in partnership with the Museum of Public Relations