Pragya Kankaria’s Post

Connecting with your audience begins with the knowledge of whom you're writing to, your target audience. People are not just some robotic species with programmed reactions to actions and events. This makes it easier to navigate your content. Because not what you say, but how you make people feel, is what they will remember. Beyond the knowledge of who your audience are, speak to their hearts, not their heads. Write to create an emotional connection between the writer and the reader. This keeps them interested and desiring to read more from you.

The wrong tone can make the right message invisible. If your content isn’t tuned to the right industry and audience, it loses power. That’s why I usually avoid: ❌ Misleading headlines ❌ Unverified facts ❌ Inaccurate information Instead, here’s how to make your content connect with the target audience and fit the niche: ➡️ Add a direct address — speak to the reader, not around them ➡️ Use niche-specific words and terminology ➡️ Show you understand the reader’s real problems ➡️ Add examples from the industry (not abstract ones) ➡️ Keep the tone consistent with how people in the niche actually communicate When you step into your reader’s shoes and present everything through a niche lens, something changes: ✅ The reader recognizes themselves in your words ✅ They trust you more ✅ They pay attention Generic phrases speak to everyone — and eventually to nobody 👉 What do you think: should texts always speak the language of the niche, or is that something you don’t pay attention to?

Chasing the perfect copy? You’re setting yourself up to fail. I used to do it too. I was wrong. I thought if I just nailed the words, my posts would go viral. Good copy is helpful, it structures your message, but it’s not the main driver. When I stopped obsessing over copy and started obsessing over the reader, my results changed: I focused on sharing real insights from experience I shaped my POV around my audience’s needs I used copy only for structure and flow I solved their daily problems This simple shift nearly doubled my impressions and interactions. Your audience decides whether your content is worth their time. Write for them first. What’s your take on this?

Treat references just as that – reference, not gospel. This came up in a recent conversation with one of our writers at GrowedIn Digital. When we’re researching a new niche, it’s easy to assume that what’s already published online is the “absolute truth.” But what is relevant for one brand may not be relevant for another. A slight variation in audience, industry, intent, or timing can change the context entirely. Good content builds on what already works by adding a perspective and insights that make it uniquely yours. Otherwise, you’re just existing in an echo chamber.

How many times have you written a post and then deleted it? Overthinking stops a lot of people from posting in the first place. We think it needs to be perfect before we post. Or the voices in our head tell us it’s boring, no one cares, or people already know. But you know what sometimes you just need to hit publish to build the habit and get your confidence up. The key is not to keep posting willy nilly. At some point you need a plan. One that ties back to your why. ·       Why are you posting ·       Why does it matter to your audience ·       Why should they care enough to take the next step That’s the difference between content that fills the feed and content that actually works.

The real problem? It’s not what you’re posting. It’s what your audience thinks when they see it. 👉 “This looks like everyone else.” 👉 “I don’t get what she does.” 👉 “Scroll.” That’s the punch in the gut no one tells you: your content isn’t failing because you’re lazy or uncreative. It’s failing because your audience can’t see the value through the visual noise. And unless you shift that perception, you’ll stay invisible. No matter how many times you post. That’s why I built The Visual Shift. In 45 minutes PLUS a chance to get your questions answered, with a workbook in hand, you’ll finally see how to design content that screams clarity instead of confusion. And when your audience gets it, they’ll actually engage. Stop worrying about what to post. Start worrying about what your audience sees. https://lnkd.in/gz88QUye

If your audience doesn’t click “see more” your post is dead before it starts. A simple formula I use when crafting copy: 1️⃣ Hook – A strong first line that grabs attention. 2️⃣ Story or Problem – Something relatable that keeps readers interested. 3️⃣ Solution or Value – The key message or product insight. 4️⃣ Call-to-Action (CTA) – A nudge to comment, click, or engage. That’s it. No fluff. Just structure that works. The truth is once you master this formula, you’ll never write “invisible posts” again.

Your audience doesn’t need more formats. They need a clearer message. Here are 3 ways to simplify your content: 1. Use Plain Language → Ditch the jargon → Write like you talk → Make complex ideas accessible 2. Break It Down → Complex ideas = smaller, digestible chunks → One concept per post → Progressive disclosure of value 3. Edit Ruthlessly → Cut unnecessary words → Remove redundant points → Keep only what serves your message The result? Your content becomes: → Easier to read → Faster to consume → Simpler to understand → More likely to be shared Clear words cut deeper than clever tricks. Simplify your message. Watch your impact multiply.

Why Your Content Isn’t Building Authority (Even if You Post Consistently) Posting every day doesn’t guarantee people will trust you. The missing piece? Clarity. Here are 3 simple shifts that instantly make your content more authoritative: 1️⃣ Talk to one person. Instead of “everyone,” write as if you’re speaking to your ideal client. 2️⃣ Show, don’t just tell. Don’t just say “be consistent.” Share a quick example of what that actually looks like in practice. 3️⃣ Connect the dots. Always tie your post back to your reader’s problem or goal. Otherwise, it’s just noise. 👉 Authority isn’t about posting more. It’s about posting with purpose. what do you think 🤔share thoughts below 👇.

I once wrote 20 posts no one read. The missing piece had nothing to do with content. It wasn’t the hook. It wasn’t the structure. It wasn’t even the idea. The problem? I showed up with words… but no presence. No tone. No authority. No trust. Once I fixed that, everything changed. Posts stopped being ignored. Clients stopped scrolling past. People actually listened. So if your content isn’t landing, don’t just change the words. Change the way you show up. Because the voice behind the post matters more than the post itself.