The conversation around cannabis quality is evolving. In this op-ed for Cannabis Business Times, our President Orville Bovenschen challenges the industry’s fixation on THC potency and calls for a more holistic approach to product evaluation. At Pure Sunfarms, we prioritize cultivation excellence, post-harvest care, and consumer education, because quality should never be reduced to a single number. We’re proud to help lead this critical dialogue. Read the full piece here: https://lnkd.in/gH38FiHt Village Farms International Inc.
Trina Stewart
1mo
There is so much more to cannabis and it’s usefulness than a potency scale. Cannabis is not alcohol and could be so much more than a recreationally abused substance.
Health & Human Services
1moLove this. Cannabis is much more versatile than the average consumer gives it credit for. Great job highlighting this, Sunfarms.