Fragmented customer experiences, siloed teams, and outdated systems. These are common challenges in the age of rapid tech disruption. The solution? Service Design. It's a holistic, human-centred discipline that goes beyond just a product or a single interface. It maps out the entire customer journey, fostering empathy and collaboration across teams to create a truly seamless experience. Russell Trotman’s latest article breaks down why this is essential for success, with tangible examples from healthcare to retail. 🔗https://lnkd.in/esDGMxkD #ServiceDesign #UX #CustomerExperience #TechTrends #Innovation #DigitalTransformation