Always energizing to talk go-to-market with our partners ZoomInfo! We dug into how smarter data, sharper alignment, and a customer-led focus are helping teams break through the noise and drive real results. GTM isn’t just a function, it’s a growth engine when done right.
Great marketing doesn’t start with your product. It starts with your buyer. Rachel Newton, SVP of Global B2B Marketing Operations at Mastercard, shares how her team shifted from a product-first mindset to a customer-first strategy. With ZoomInfo, they’re asking smarter questions: • Who actually needs this? • Are they showing intent? • What's the real opportunity? Instead of relying on first-party data alone, they’re layering in third-party insights to stay relevant, timely, and in-market.
Excited to listen to the entire discussion!
Slay, Rae 👏🏼👏🏼👏🏼
Rockstar!
You area GTM force Rachel Newton, thanks for sharing your insights and experiences with us! There’s more to come!
Love to see this, Rachel! Nice job! Always customer-first. <3
You’re a rockstar! Miss talking to you and the team
Love this!!!
Founder of The Imaginarium
3dAmazing! Love seeing smarties like Rachel Newton using the B2B data ecosystem to drive better outcomes. Patrick Reynolds must be beaming.