How to Achieve Successful Digital Transformation

View profile for Ramon Gitau

DataAnalyst|BusinessDevelopment |Finance|AEO/SEM/GEO |SQL |GTM |MLG/PLG |Digital FinancialInclusion |M&A| AccountManagement |DigitalTransformation|CRM |Cloud |Mar-Tech |AgliePM |Program Management |ArcGIS|Cybersecurity

Digital transformation is the use of digital technologies to improve customer experiences, make company operations more efficient, and create new business opportunities. It requires identifying and prioritizing a company's strategic objectives to choose the most appropriate technology to achieve those goals. Key Factors for Digital Transformation Digital transformation is not solely about implementing advanced technology; it involves the interrelation of several key factors: Technology: Technology is a fundamental component, but it should be chosen to meet business objectives. Data: Data is an essential element in the transformation process. Processes: The transformation requires changes to a company's operational and functional processes. Organizational Culture: The human factor and business culture are critical to success. A change in mindset and a reduction of resistance are necessary for employees and customers to embrace new practices. Recommendations for Success To increase the chances of a successful digital transformation, which has a reported failure rate of over 70%, organizations should: Have a clear and well-communicated strategy. Orchestrate changes with a team of collaborators who understand the business and are guided by experts. Base actions and solutions on the customer as the core element. Manage the fear that a digital transformation can generate within a company. Adopt a startup model that emphasizes agility, prototyping, and multidisciplinary teams. Maintain a learning mentality focused on improving digital skills and knowledge.

Anant Shukla

Head - Growth & New Business | Global Enterprise Sales | Digital Experience Business

4w

Love the point about culture. Tech is easy to buy, but getting people on board? That’s where the real work is.

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