Apple's AI strategy: restraint over hype at iPhone 17 launch

So what do you expect from the Apple #iPhone17 launch? Teamed up with Investor's Business Daily Senior Reporter Patrick Seitz on what the Sept. 9 event could mean for #Apple given all the worries of the tech giant's "invisible" #AI strategy. "With the AI revolution, Apple is on the outside looking in," Daniel Ives of Wedbush told Investor's Business Daily.  Dan offered this dire warning: Apple could turn into another Blackberry. Other Apple watchers have a more upbeat view. "I think the perception that they're far behind is exaggerated," Louis Rosenberg of Unanimous AI told IBD. "It's not that it's losing its luster," Crawford Del Prete of IDC told IBD. "It's that, for the last few announcements, that big wow factor really hasn't been there." But  "I don't think they're running the risk of their customers defecting. ... The iPhone ecosystem is really unlike any other ecosystem in the world." Gil Luria of D.A. Davidson Companies agreed. "Apple's relationship with its consumers transcends the device," he told IBD. "The biggest growth business for Apple is services. It's not the devices." https://lnkd.in/g7k9ReWH

Top Tech News: Apple's "Awe-Dropping" Event Unveils iPhone 17 and More, with a Glaring AI Question Mark. Apple fans, tech journalists, and analysts were all tuned in to Apple Park for the company's latest product announcement, but the focus quickly shifted from the new hardware to a lingering question about its AI ambitions. While CEO Tim Cook, Senior Vice President of Worldwide Marketing Greg "Joz" Joswiak, and Senior Vice President of Software Engineering Craig Federighi introduced the new iPhone 17 lineup—including the ultra-thin iPhone 17 Air—along with updated Apple Watches and AirPods, the promised next-generation, Gen AI-enhanced Siri was a notable no-show. This comes more than a year after Apple introduced its in-house "Apple Intelligence" and a landmark partnership with OpenAI at WWDC 2024. The delay in rolling out a fully capable AI assistant raises questions about Apple's ability to compete in the rapidly evolving generative AI space, where rivals have already made significant strides. The new iPhone 17 Air, with its remarkably thin profile and single camera, and the redesigned iPhone 17 Pro and Pro Max with a horizontal camera bar, are expected to be the flagship devices. However, the true test for Apple may be in its software, specifically the long-awaited arrival of a smarter Siri. Reporting and analysis by John Xavier and Sahana Venugopal, The Hindu. Link to the reporting and analysis - https://lnkd.in/ghugvxZN #AppleEvent #iPhone17 #AppleIntelligence #Siri #GenAI #TechNews #TimCook #WWDC #ApplePark #iPhone17Air

Steve Jobs would’ve crushed Tim Cook after watching yesterday’s iPhone launch 🤬 Apple just announced the iPhone 17 lineup. And it’s… underwhelming. Again. No, seriously. This is the company that built cult-like anticipation around “one more thing.” But this time? One more feature, one more tweak and one more slightly thinner body:) The event rolled out four models- the iPhone 17, Pro, Pro Max, and the ultra-thin iPhone Air. They added a 120Hz display to all models, improved cameras slightly, boosted battery life. And made the Air thinner than ever (5.6mm) Yes, that’s impressive, I must say! But where’s the wow? Where’s the game-changer? Instead, tech reviewers compared Apple’s “innovations” to yesterday’s competitor products. Samsung’s Galaxy S25 Edge already did this and Google’s Pixel lineup is already doing that. Meanwhile, pricing stayed the same, margins are shrinking thanks to tariffs, and investors yawned. The stock dipped 1.5%. And worse? The AI dream? Apple’s secret sauce? It was nowhere to be seen. No AI-powered Siri, no generative tools and no cross-app intelligence. Nothing that would differentiate the iPhone 17 from a hardware refresh. It’s like Apple is betting on nostalgia, while the competition is building the future. And let’s be real: hardware refreshes are table stakes now. The real race? AI. Google’s building agents that see, understand, and act. Samsung’s integrating AI-driven multitasking everywhere. Apple? Promises deferred to 2026. This isn’t just “late”......I believe it’s losing. Do you think Apple’s hold on culture is slipping? Or is this the calm before they drop something bigger? What’s your take👇

🍎 Apple just announced the iPhone 17 lineup and other stuff, 𝗯𝘂𝘁 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴? 👉 𝗔𝗜. Last year, Apple couldn’t stop talking about 𝘈𝘱𝘱𝘭𝘦 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦. They promised the “biggest leap ever for iPhone” with on-device AI, context-aware features, and tools that would fundamentally change how we use our devices. I even upgraded my iPhone then — expecting the AI hype to translate into daily impact. Fast forward to this year’s event: • Sleeker designs  • Better cameras  • New cooling tech on Pro models  • MagSafe & battery improvements  • Live translation in AirPods But when it came to 𝗔𝗜, Apple was mostly quiet. Mentions were limited to background enhancements: better neural engines, on-device translation, heart-rate predictions, and gaming performance. Useful? Yes. Transformative? Not really. Compare this with how Google and Samsung are positioning AI front-and-center — from agentic assistants to deeply integrated productivity features. Apple, on the other hand, seems to be keeping AI mostly under the hood. Also, it's pretty funny that Apple's like 'Look how thin this iPhone Air is!' and then immediately goes 'Oh, and here's a magsafe charger you'll need because we sacrificed battery life for aesthetics.' 😂 💡 My takeaway: Apple is still playing it safe.  While competitors are betting on AI as a user-facing experience, Apple is keeping it subtle, incremental, and “invisible”. As someone who embraced the iPhone 16 upgrade last year, I still don’t see the real-world value of Apple Intelligence the way it was pitched. The hardware announcements are exciting, but when it comes to AI, the gap between 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻 𝘃𝘀. 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 is widening. 👉 What did you think of the Apple Keynote this year? Are you upgrading?

Just finished watching Apple's iPhone 17 launch event, and it leads me to the conclusion of a one-liner… "Apple is going to miss the AI train." Although Apple portrays AI as its own "Apple Intelligence," and there are a couple of features introduced in its products that clearly depict AI adoption, overall Apple's focus remains on design, durability, and status—the same mistake Nokia made a few years back. Nokia stuck to its main feature of durability and missed the train of smart screens. The same is happening to Apple. Yes, there were a couple of mentions, like the iPhone 17 being well-equipped to run LLMs locally, iPods having real-time language processing with the help of AI, and also some AI-driven features in Apple Watch 11. But overall, where are the key features of AI copilots? AI-based processing, etc.? So the conclusion is: even Apple lovers may not agree with me—but Apple is missing the train. iPhone Air is a product worth mentioning, but it's also more about design rather than software. Let’s see how long the "status symbol" continues to survive in the market. What do you say? . . #Apple #iPhone17 #AppleIntelligence #ArtificialIntelligence #AI #TechTrends #Innovation #FutureOfAI #Smartphones #Technology #Nokia #DesignVsAI #StatusSymbol #TechStrategy #MobileTechnology

🚨 Apple’s iPhone 17 Event: Hardware Wins, AI Questions 🚨 Apple’s latest iPhone 17 launch gave us the thinnest iPhone ever, the iPhone Air at just 5.6 mm, plus Pro and Pro Max models with A19 Pro chips, vapor-chamber cooling, and upgraded 48 MP cameras . Sleek design and strong performance are still Apple’s hallmark. But investors wanted more. The market reacted cautiously, with analysts pointing out what was missing: bold AI. Despite embedding some “AI features,” details were vague, and Apple admitted that enhanced Siri capabilities won’t arrive until 2026 . Meanwhile, competitors like Google and Samsung are pushing generative AI deep into their ecosystems . 📉 That’s why Apple stock dipped post-event. Hardware polish wasn’t enough to quiet concerns that Cupertino is lagging in the AI race. 📈 The future? Apple is reportedly developing a new World Knowledge Answers system for Siri , and analysts expect strategic partnerships or acquisitions to accelerate its AI roadmap . If Apple can marry its unrivaled hardware with truly intelligent software, the narrative could flip quickly. 👉 Do you think Apple can catch up in AI, or is it in danger of losing ground to rivals? #Apple #iPhone17 #AI #TechTrends #Investing

The New iPhone Design: A Step Forward, But Are We Missing the Bigger Picture? 🤔 While I appreciate Apple's fresh design approach with the latest iPhone release, I can't help but feel we're witnessing a missed opportunity in today's AI-driven landscape. In an era where artificial intelligence is reshaping every industry, seeing minimal AI innovation from one of tech's biggest players is genuinely surprising. When you compare it to the AI capabilities we're seeing from Google Pixel and Samsung devices, the gap becomes quite evident. Key observations: Design evolution ✅ AI innovation ❌ Competitive positioning 📉 Are we prioritising aesthetics over technological advancement? In a world where AI assistants, computational photography, and smart automation are becoming standard, shouldn't industry leaders be pushing these boundaries? What do you think? Is Apple playing it too safe, or is there a strategic reason behind this approach? Would love to hear perspectives from my global network - from tech enthusiasts in Silicon Valley to innovation leaders in Bangalore, London, Tokyo, and beyond! #Apple #iPhone #ArtificialIntelligence #TechInnovation #MobileTechnology #ProductStrategy #GlobalTech

🚨 Apple just dropped their 2025 roadmap, and it's about to change everything. While everyone's debating AI winners and losers, Apple quietly announced over 20 Apple Intelligence features already live—with a "more personalized Siri" launching next year. But here's what caught my attention: → iPhone 17 Air: Just 5.5mm thick \(thinner than a pencil\) → 120Hz displays across the entire iPhone 17 series → Apple Watch Series 11 with blood pressure monitoring → Foldable iPhone confirmed for 2026 The plot twist? Wedbush's Dan Ives called Apple's AI strategy a "disaster" compared to competitors. Yet Apple's investing billions in AI infrastructure and expanding language support globally. This reminds me of 2007 when "experts" said the iPhone would flop because it lacked a physical keyboard. Sometimes the quiet revolution is the most powerful one. Apple isn't just playing catch-up in AI—they're playing a completely different game. While others chase flashy demos, Apple's building AI that actually works in your pocket. The September event will reveal their three-year iPhone redesign plan. What do you think: Is Apple's "slow and steady" AI approach brilliant strategy or falling behind?