Riccardo Momoli’s Post

Find the reason for user frustration on your website / online store. Read the article below by my SQLI colleague Marinus Ames regarding #CRO strategy.

Stop Shipping Roadmaps, Start Shipping Behaviours What if your roadmap had ZERO features—just the customer behaviors you promise to create? Most teams obsess over shipping output. But retention and revenue come from behavior change: the loops you intentionally nudge, not the widgets you launch. Not features, but habits. In enterprise retail and loyalty, the biggest unlocks I’ve shipped — including >$10M in incremental revenue across programs — came from designing for a few critical behaviors: first digital order fast, weekly repeat visit, profile completion + wallet on file. Once we reframed the roadmap around those, prioritization got simple. We built AI-powered personalization, timely triggers, and incentives as scaffolding to move the behavior, not as ends in themselves. My behavior-led roadmap OS: - Pick 3 behaviors that predict LTV (e.g., second purchase by day 14, list creation weekly, payment on file). - Instrument leading indicators and set explicit thresholds. - Map every feature to a behavior hypothesis and a kill metric. - Use AI to adapt timing, surface, and message per user; run relentless experiments. - Review weekly: if the behavior graph doesn’t move, the feature didn’t ship — even if code did. Takeaway: features are tactics; behaviors are the product. Build the flywheel that customers repeat, and the P&L follows. If your next quarter had to be behavior-only, which three behaviors would you commit to ship?

“Shouldn’t I model my entire app and data layer?” Short answer: No. • Need integration flows? Use Lucid or IcePanel. • Want AI enabled data lineage? Try Architecture In Motion. • Looking for process flows? Whip out Miro or FigJam. Your EA tool should stay high enough to: • Track application portfolios • Align capability investment • Surface risks, gaps, and opportunities Don’t model what your teams already know. Model what helps you decide.

Harnessing customer feedback is crucial for product success, but the real power lies in transforming that feedback into actionable strategy. Airtable's AI call analysis now makes it easier than ever to instantly categorize pain points, identify competitor mentions, and track account health—automating what used to be tedious manual work. At Singular Agency, we're excited to partner with platforms that empower organizations to make smarter, data-driven decisions, so your roadmap always aligns with real customer needs. Ready to elevate your product strategy? Discover more about this game-changing technology here: https://t.co/31LALJcQoi

My entire automation process in 10 steps: Open a whiteboard tool Map the customer journey step by step Highlight where humans waste the most time Circle decisions that repeat again and again Sketch triggers (signup, payment, demo request) Define outputs that actually matter (SQLs, calls, revenue events) Draw it into a flow diagram Only then open n8n Connect tools + AI logic Test & run That’s how I do it. Most people open the automation tool first, then “figure it out.” That’s why it breaks. Automation is simple once you master flow diagrams first. What about you? P.S. If you struggle with this, I built a Notion template for mapping flows. DM me “map” and I’ll share.

Discover how Dynamics 365 Customer Service with Copilot integration is transforming customer service representatives into 'super agents'!💪 This customer story showcases how Copilot's advanced AI and real-time insights streamline processes, enhance efficiency, and deliver superior support. Get the story and contact us to discuss how Bross Group can help you turn out super agents on your customer service team.

Discover how Dynamics 365 Customer Service with Copilot integration is transforming customer service representatives into 'super agents'!💪 This customer story showcases how Copilot's advanced AI and real-time insights streamline processes, enhance efficiency, and deliver superior support. Get the story and contact us to discuss how Devco Services can help you turn out super agents on your customer service team.

Discover how Dynamics 365 Customer Service with Copilot integration is transforming customer service representatives into 'super agents'!💪 This customer story showcases how Copilot's advanced AI and real-time insights streamline processes, enhance efficiency, and deliver superior support. Get the story and contact us to discuss how SafePC Solutions can help you turn out super agents on your customer service team.

Discover how Dynamics 365 Customer Service with Copilot integration is transforming customer service representatives into 'super agents'!💪 This customer story showcases how Copilot's advanced AI and real-time insights streamline processes, enhance efficiency, and deliver superior support. Get the story and contact us to discuss how SafePC Solutions can help you turn out super agents on your customer service team.

O..Pal, Optimizely Opal is the AI-powered platform that unifies the entire Optimizely Digital Experience Platform (DXP). It acts as the intelligent core, integrating Optimizely's suite of tools to help businesses create, manage, and deliver highly personalized customer experiences. By leveraging artificial intelligence, Opal enhances decision-making, automates complex processes, and empowers teams to drive superior outcomes.