Most companies stumble when they stand up a digital accessibility team for the first time. Here’s where it goes wrong 👇 1️⃣ Give it to someone as a “side project.” 2️⃣ Hire for passion, not expertise. 3️⃣ Pay for an audit, ignore remediation. 4️⃣ Treat it as bug fixing after launch. 5️⃣ Let it live in a silo. 6️⃣ Measure activity, not outcomes. 7️⃣ Forget the culture shift. And the big one? ❌ Expecting instant ROI. 👉 Accessibility ROI matures over time. • Early stage = reduced legal risk. • Mid stage = faster dev cycles & fewer costly fixes. • Mature stage = better UX, bigger market reach, brand trust. Accessibility isn’t a checklist. It’s a system, a culture, and an investment that compounds. Where do you see accessibility efforts break down most often? #Accessibility #DigitalAccessibility #InclusiveDesign #A11y #ProductDevelopment #InclusiveTech #UniversalDesign #CustomerExperience #BusinessGrowth #ROI
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Why are your customers stuck? Why don’t they follow through on a transaction, offer or other service? Inertia. The problem isn’t your customer; it’s your design. Gavin Cooper explains 👇🏼👇🏼👇🏼
When designing for behavior change, the most underestimated force in digital experiences isn’t friction… It’s inertia. Inertia shows up when a user knows what to do… but doesn’t do it. When users see the value, but still don’t act. When clarity isn’t the problem—but motion is. We often assume people are stuck because they’re missing information or motivation. But more often, they’re facing a hidden force: 🔸 Habit 🔸 Uncertainty 🔸 Effort 🔸 Overload 🔸 Emotional risk I’ve seen this play out in financial experiences, onboarding flows, and even “simple” form entries. The shift? Designing not for conversion—but for momentum. That means helping users start, continue, and feel safe doing it. We don’t need to push harder. We need to lower the slope. Inertia isn’t a flaw in the user. It’s a design opportunity. Where have you seen inertia stall behavior—and how did your team design around it? #uxdesign #behavioraldesign #productstrategy #designpsychology #cxstrategy
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Too often, organizations spotlight technology or compliance checklists when talking about accessibility. But as Martin Underhill reminds us, it’s the people, designers, developers, content creators, and advocates, who truly drive change. Investing in them, supporting them, and celebrating their impact is how accessibility work becomes sustainable. Do you agree that people, not tools, are the real catalysts for accessibility progress? https://buff.ly/qMDe4s0 #DigitalAccessibility #InclusiveDesign #A11y #UX #Leadership #CultureChange #Accessibility
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When tech teams understand the “why” behind their work, results go way beyond just the code. Aligned teams anticipate needs and accelerate innovation. Want to know how it’s done? Our new article shares simple strategies that make a difference. https://lnkd.in/gtD5HBUX #TechLeadership #TalentStrategy #OrganizationalAgility
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A single onboarding glitch can make users drop off — here’s what I found during a recent User Journey Audit. While working on a product aimed at creating meaningful impact, I realized the importance of conducting a comprehensive User Journey Research/Audit of a direct competitor to shape its onboarding flow more effectively. The process was both challenging and insightful. I immersed myself in the product as a real user, carefully documenting the problems I uncovered, alongside screenshots, and pairing them with proposed solutions. I also highlighted features that could be adapted to strengthen the user experience. One key issue I encountered was the complexity and inefficiency of the email verification stage, which created unnecessary friction for users. For instance, when sign-up was completed on my laptop but email verification occurred on my mobile phone, the onboarding flow did not update seamlessly. Instead, I was forced to refresh, log in again, and manually resume, an experience that likely causes frustration and drop-offs. This research reaffirmed the critical role of user journey audits in product development. Beyond identifying flaws, they also reveal practical insights into what enhances usability. By combining these findings with thoughtful design, it becomes possible to not only avoid common pitfalls but also deliver a seamless and impactful experience from the very first interaction. As I continue building impactful products, I remain committed to grounding design decisions in real user journeys, because great products don’t just work, they flow seamlessly. Special thanks to Clinton Imemeh FMD® for inspiring this research and for the guidance. E-Africa #UserExperience #UXDesign #ProductDesign #UserJourney #DesignThinking #UXResearch #ProductDevelopment #CustomerExperience
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Because most of the time, its not the bad code that kills the product. 70% of products fail because of the wrong decisions. Code is code: if theres a mistake, you fix it. What actually kills the product is what comes after. Heres what Ive seen: - Built for one language only. Yeah, English is standard, but not everyone uses it. And if you build only for your local market, you lock yourself out of everyone else. - Copy-paste UX. Simple, trusted design is good. But copying straight from another market? Users feel when its unnatural. - Compliance blind spots. Not just legal. Payments, data storage, and even fonts can break you in some markets. Miss it early and youll pay for it later. Bad code? Easy fix. Bad decisions? Thats what kills products. #leadershipinsights #businesstips #innovationleadership #team
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Accessibility and inclusion don’t happen because of policies alone, they happen because of people. In his latest post, Martin Underhill reminds us to focus on the individuals who make accessibility real, whether they’re designers, developers, testers, or advocates. A great read on recognizing and supporting the human side of change. https://buff.ly/r8Kua5v #DigitalAccessibility #InclusiveDesign #Leadership #A11y #AccessibilityMatters #UX
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🚀 Front-End Developers: Your Brand’s First Impression They don’t just write code—they choreograph experiences. From the first click to the final scroll, front-end developers shape how users feel, engage, and remember your brand. In today’s digital-first world, their role is no longer just technical—it's transformational. They bridge design and functionality, empathy and efficiency, aesthetics and accessibility. They are the architects of trust and the catalysts of conversion. 🔍 Whether it’s optimizing performance across devices, ensuring inclusive design, or crafting interfaces that speak your brand’s language—front-end developers are strategic assets in every organization’s growth story. 🌐 And the future? It’s immersive, intelligent, and accessibility-first. With AI-assisted development, motion UI, and decentralized interfaces on the rise, the front-end is becoming the front line of innovation. 💡 At The Briminc Softech, we help organizations spotlight and empower roles like these—through emotionally intelligent storytelling, strategic employer branding, and transformation-driven messaging. Let’s elevate your talent narrative and make every pixel count. #EmployerBranding #FrontEndDevelopment #DigitalExperience #LeadershipMessaging #TheBriminc #CXOCommunications #TransformationNarratives #TechTalent #InclusiveDesign #StrategicStorytelling
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Can we talk about the hidden cost of overengineering in tech and design? So many teams, especially in digital product spaces, get caught up in building “the perfect system”. Endless features. Complex tech stacks. Layer upon layer of abstraction. All in pursuit of an imagined future need or trend. But here’s the reality: some of the most successful products I’ve worked on thrived because we made intentional choices to stay lean, keep things simple and prioritise real user needs over theoretical use cases. This is where human-centric leadership truly matters. The best tech leaders aren’t impressed by buzzwords or convoluted architecture—they’re obsessed with value. They ask tough questions: Who is this really for? Will this complexity genuinely empower people, or just stroke egos? How does this help our community thrive? Over a 20-year journey across UI/UX, OTT and web platforms, these simple guiding principles have driven results again and again. Curious—how do you strike a balance between technical ambition and practical usability in your projects? Where do you see teams slipping into “overkill” mode most often? Let’s share lessons that drive lasting impact—not just clever code.
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Good design starts with good research. It reveals what truly works and saves us from wasting time, money, and effort on solutions that won’t. Skipping research might feel faster in the short term, but it usually leads to rework, frustration, and missed opportunities. To be truly agile we need to validate early, fail faster, learn quickly, and build with confidence. This article from Nielsen Norman Group on why organizations resist research and what we can do about it: 🔗 https://lnkd.in/gd-AVex4 #UXResearch #UXDesign #HumanCenteredDesign #ProductDesign #DesignStrategy
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In a tech company, developers, UXers, writers, and people from every other function come up with ideas to help the company. Some ideas can work, some never get approved. To save frustration, here are some tips on what an idea needs to succeed: https://lnkd.in/eeBSNb9g
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