Television Academy's new AI guidelines: A step forward for audio description

View profile for Roy Samuelson

Helping Studios and Leaders Build Trust Through Human-Centered Storytelling | Keynote Speaker & Author

The Television Academy just released new AI guidelines-and it's a step in the right direction. They're built on three pillars: 1. Creative integrity 2. Permissions & licensing 3. Accountability & transparency What excites me most is that all 31 peer groups, from writers to VFX artists, had a seat at the table. That's how culture shifts: everyone included, everyone heard. So what does this mean for audio description? The same three pillars apply: Creative integrity - Blind audiences deserve storytelling with emotional resonance, not “compliance leftovers.” Permissions - Voice cloning must be ethical, with consent, credit, and compensation. Accountability - If AI is used, audiences should know when, where, and how. These rules are invitations to do better, together. ⸻ The Television Academy is modeling something I believe deeply: technology can move fast without leaving humanity behind. When we choose human voices for audio description, we're anchoring it in connection, artistry, and belonging. And when synthetic tools do show up, instead of replacing, they should amplify what makes us most human. I just shared more on this in my latest piece about human vs synthetic voices in audio description. If you're curious, you can read it here: https://lnkd.in/gtAzswnu Because in the end, the question isn't “Will AI take over?” It's “How do we ensure everyone belongs in the stories we tell?” The full Deadline article on the Academy's new AI guidelines is in the comments if you want to read it. But if you only click one link, make it mine, because this is where the rubber meets the road.

Roy Samuelson

Helping Studios and Leaders Build Trust Through Human-Centered Storytelling | Keynote Speaker & Author

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For the full context, here’s the Deadline article (h/t @DanBGoldman via "What's New in Generative Media" at https://danbgoldman.substack.com) One line that stood out to me: "The need to have a filmmaking language, filmmaking understanding, and all of the [human] traits that are a part of the process - and have always been a part of the process - is crucial." Exactly. https://deadline.com/2025/09/tv-academy-ai-guidelines-members-1236528315/?utm_source=substack&utm_medium=email

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