Avasant Report: GCCs in Europe Shift to Innovation

View profile for Samkit Jain

Senior Research Analyst @ Avasant | Primary, Secondary Research | Spanish A2 level

Unlocking the Future of European GCCs 🚀 Global Competency Centers (GCCs) are undergoing a major transformation in Europe, and the new Avasant report “GCCs in Europe: Trends, Challenges, and Strategic Outlook 2025” is a must-read for anyone interested in innovation, AI, and global operations. What the report highlights: Shifting from cost-focused operations to innovation-led, outcome-oriented models, especially around AI, analytics & digital transformation. Emerging European hubs (e.g., Poland, Switzerland, and Germany) are gaining traction due to their strong talent pools, digital infrastructure, and supportive policy landscapes. Key challenges: access to specialized AI/cloud/cybersecurity skills, navigating regulatory environments, and ensuring alignment between operational efficiency and innovation goals. Why it matters: Understanding these shifts helps leaders decide where and how to invest, scale, or evolve its GCC strategies. 👉 Check out the full report here: https://lnkd.in/g62uD4gA Would love to hear your thoughts: What changes have you observed in GCCs in your region? Are companies in your network already pushing the innovation agenda? What’s the biggest barrier you’re seeing? Jesus Garre Navarro Eratha Poongkuntran Akshay Khanna Chirag Rawat #GCC #GlobalCompetencyCenters #Innovation #AI #Europe #DigitalTransformation #Strategy

Jesus Garre Navarro

Managing Partner at Avasant Europe

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European GCCs are transforming fast — from cost centers to innovation hubs powered by AI, analytics & digital. Hotspots like Benelux, Poland, Switzerland, and Germany are rising with strong talent + infrastructure. Challenges ahead: scarce AI/cloud skills, tough regulations, balancing efficiency with innovation. A must-read report for leaders shaping the future of global operations

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