The next wave of AI will not be generic. It will be vertical. Here is the problem with most AI tools today: they are built for everyone, which means they do not really work for anyone. They are incredible tools, but I do not believe they create any sort of competitive advantage. They are great for demos, not so great for workflows. Vertical AI is different. It is tuned for one environment at a time. It understands how your operations actually run, the systems you use, the language your teams rely on, and the constraints you face. It does not just generate text. It executes your playbook. Look at logistics, where bottlenecks come from delays and manual entry. AI voice connected to your systems can remove that friction. Or field operations, where hands are busy but information still needs to move. Voice becomes the bridge, capturing intent and triggering action without breaking flow. These are real challenges businesses face every day, and they are being solved not by generic tools, but by voice-driven vertical AI. And here is the important part: building a vertical AI is not as difficult as it sounds. If you are specific about your prompt, specific about the context for the AI, and specific about your delivery, you are already most of the way there. Delivery could be voice, text, mobile, desktop, all delivered within a custom application. This is where I think, for lack of a better word, the idea of vibe coding / building comes in. It is about capturing intent, flow, and decisions, and turning them into lightweight, specialized applications that verticalize your knowledge and requirements. The advantage is not in the model. Everyone can rent GPT or Claude. The advantage is in how you translate your workflows into agentic applications that work exactly the way you need them to. The companies that move now will win. Start with two or three workflows that are repetitive, manual, and critical. Build around those. Prove value quickly. Then expand. This is how voice, vertical AI, and vibe coding / building will reshape how businesses actually work.
100% Agree
Love this Sam!
Sam everyone can rent GPT. But.. not everyone can turn it into a system that mirrors their workflow.
100%
I completely agree
Vertical AI is powerful - but without compliance-ready persistence, it stalls at “demo.”True vertical advantage comes when memory itself is structured, auditable, and sovereign. That’s when AI moves from cool prototype to mission-critical. Been there, solved it, got a cookie. Let me know if you want to see some video proofs.
You are absolutely right: the real competitive edge lies in domain-specific AI, not generic applications. Accenture reports that vertical AI can unlock up to 40 percent higher productivity in industries like logistics, energy, and healthcare because it is tuned to workflows and vocabulary that matter. The power is not just in the underlying models but in embedding them into operational contexts where precision, compliance, and speed define value. The organizations that focus early on verticalization will set the pace for the next wave of AI adoption.
ImaginationWork
1wcheck it out Ian Palonis