So, when we design for the most impactful feature, we build upwards from the first principles. That tell us: improve functionality improve ease of adoption improve ease of assembly improve nature friendly compliance improve longevity And these features - eventually differentiate for impact. That need to be protected by IP. To establish and validate this uniqueness and respect for the process. A process that builds in fundamental engineering and deep domain logic.
Designing impactful features from first principles
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