Sasha Pilch’s Post

Since our launch, GTM Guild has continued to work with some incredible clients and in an effort to highlight some of these amazing technology companies, today I'm featuring Voyantis. Voyantis is an AI company that increases ROAS (return on ad spend) by at least 20% (and as much as 50% for some folks!). Voyantis has had great success with clients like Notion, Figma, Miro, etc and now GTM Guild is helping them further expand into the Fintech industry. Moneylion, Deel, Navan and Uniswap are recent deals won. I truly believe in the offering after seeing how much D2C and B2SMB fintech companies spend on paid Google and Meta ads. How it works: They use AI models to calculate lifetime customer value across all your customer types and then leverage your data lake to collect signals to send back to Google and Meta. They don't want or need to touch any PII and it's a fairly simple implementation. On average, they increase ROAS by 20 - 50% for the pilot and then clients push the majority of their volume through Voyantis considering the spend efficiency. Lauren Crossett #ROAS #returnonadspend #spendefficiency #googleads #metaads #D2C #B2SMB #fintech #AI (Reposting the Voyantis CRO, Peleg Israeli’s, keynote speech at the recent Meta conference in SF.)