How Merchandising Transforms Ideas into Lasting Brands

“Merchandising? Oh, you mean store displays, right?” 👀 That’s one of the most common misconceptions I hear. Here’s the truth: merchandising isn’t about mannequins or perfectly folded stacks. It’s the strategic link between design and sales. The choices that determine if a collection takes off or stalls. Let’s bust a few myths: 1️⃣ It’s just aesthetics → Nope, it's data-driven strategy. Us merchants love data and a good spreadsheet. 2️⃣ Great design sells itself → Without the right mix, pricing, and timing, even the best designs can collect dust. 3️⃣ Only big brands need merchandising → Actually, you could argue smaller brands need it even more - every decision carries weight. Merchandising isn’t the cherry on top. It’s the foundation. The unseen work that turns creativity into commercial success. 👉 Which of these myths have you heard (or believed) before?

Retail execution has never mattered more. Eighty percent of shoppers make decisions based on what they see in-store, yet poor merchandising costs billions in lost sales. Paper checklists and delayed reporting can’t keep up. The brands that win are using mobile tools, real-time feedback, and instant visibility to deliver consistent experiences every time. #RetailExecution #Merchandising #CustomerExperience #RetailInnovation

If sales feel slow, your problem may not be marketing. It may be merchandising. Do this quick test to find out: ~ Are your bestsellers at eye level or hidden? ~ Do your product pages answer all the questions a buyer has in 10 seconds? ~ Are you pairing complementary items so baskets grow, online and in-store? If you said “not sure” to any of these, you are leaving money on the shelf. I broke down the simple system behind merchandising, with examples you can copy today. Read the full guide: https://lnkd.in/dC-cUDu5

During my time at Reiss, I realized how powerful visual merchandising can be. Simply adjusting the placement of certain items on the shop floor often resulted in a noticeable surge in sales. That experience showed me that merchandising is more than just creating an attractive display; it’s about shaping customer behavior and guiding purchasing decisions. In a competitive retail market like Canada, these small but strategic changes can have a big impact on sales and customer experience. Have you noticed how a small change in store layout can completely shift the way customers shop? #VisualMerchandising #RetailStrategy #FashionBusiness #CustomerExperience #FashionRetail #RetailInnovation #Merchandising

Every #storemanager knows the challenge: eye-catching displays, seasonal promotions, and carefully designed layouts can attract shoppers—but how do you know if they’re actually driving results? That’s where merchandising KPIs come in. At #Analyticsmart, we believe data is the bridge between creative #merchandising and #retailperformance. The right KPIs help managers uncover what’s working, fix what’s not, and build strategies that boost sales while keeping customers happy. In our latest article, we break down the essential #retailmerchandising KPIs every manager should track! We also highlight technology-driven KPIs like #heatmaps, #digitalengagement metrics, and #omnichannel impact—because modern merchandising is as much about data intelligence as it is about visual creativity. 🔑 Key takeaway: Tracking merchandising KPIs isn’t about overwhelming managers with numbers—it’s about creating a focused dashboard that connects sales, inventory, and customer experience. When managers have the right insights, they can act quickly, optimize strategies, and ultimately drive sustainable growth. 👉 Dive into the full article to learn which KPIs matter most, how to measure them effectively, and best practices to turn insights into action. #RetailMerchandising #Analytics #RetailKPIs #DataDrivenRetail #Merchandising #Retailtech https://lnkd.in/gQvqYAQx

Why is it important to rotate merchandise in a redemption counter ? Rotating merchandise in a redemption counter is important for generating repeat business, maintaining customer interest, and managing inventory efficiently . The counter is a key visual attraction, and changing its appearance regularly keeps the experience fresh and exciting for frequent visitors.  What are the benefits of rotating merchandise? Maintains customer excitement • Encourages repeat visits: Frequent players are motivated to return and earn more tickets if they see new and exciting prizes available. • Capitalizes on trends: By regularly rotating stock, you can feature new and trendy items, like blind boxes, limited edition collectibles, or seasonal merchandise, to create a sense of urgency and appeal to a broader audience. • Creates a fresh display: Rotating items, especially the higher-value "jackpot" prizes, prevents the counter from looking stale. A dynamic display draws in new customers and encourages existing ones to browse longer.  • Enhance business operations • Prevents dead stock: Items that have been sitting on the counter for a while may no longer be desirable. Moving these slower-selling items to new locations or bundling them with other prizes can help sell them faster, which frees up valuable storage space. • Reduces loss from obsolescence: For tech gadgets or other items with short product lifecycles, rotation ensures older versions are redeemed before they become outdated and lose value. • Improves inventory management: A regular rotation schedule forces you to monitor stock levels closely. This helps prevent overstocking of unpopular items and identifies best-sellers so you can reorder them promptly.  • Supports smart merchandising • Allows for strategic placement: By tracking which products are most popular, you can tactically place high-demand prizes in prominent locations to maximize their appeal. • Facilitates promotions: Rotation allows you to introduce items for specific promotions or seasons, like holiday-themed merchandise or prizes for a back-to-school push. • Optimizes display aesthetics: If a large item is redeemed, leaving an empty spot, you can rotate the display to fill the space. This prevents the display from looking picked-over and gives the impression of a constantly full and diverse inventory

FMCG leaders are facing a simple but crucial question: Are your merchandising efforts driving real results? 👀 If you answered ‘No”, then it might be time to take a look at your merchandising partner and whether they are prioritising sales-first strategies to help your brand thrive. I recently wrote an article for Meridian on the importance of choosing the right merchandising partner and how you can ensure that your business goals are aligned. Give it a read here 👉: https://lnkd.in/dgfdaVAk #MeridianGroup #SmartMerchandising #RetailExcellence #WhereBrandsThrive

🛒 The Art of Merchandising Lessons from the Sales Floor Working on the retail floor has taught me that merchandising is far more than arranging products neatly on shelves. It’s about understanding customer behavior, anticipating needs, and creating a shopping experience that feels natural and engaging. One of the biggest eye-openers for me has been the power of promotional flashers. Those small but striking signs can instantly draw attention, highlight value, and spark impulse buying. I’ve seen countless customers pause, reconsider, and add a product to their basket simply because a well-placed flasher caught their eye. I’ve also learned how the right product placement can turn a slow-moving item into a customer favorite, and how a well-thought-out display can guide shoppers through the store with ease. It’s a mix of strategy, creativity, and attention to detail, sometimes even the smallest changes can have a big impact. In today’s competitive retail environment, mastering the art of merchandising means combining creativity, data-driven insights, and customer understanding to bring products to life in ways that inspire and sell. For me, merchandising is where operational discipline meets creativity. It’s about ensuring availability, maintaining standards, and presenting products in a way that tells a story and connects with people. Every day on the floor is a reminder that great merchandising isn’t just about products, it’s about the customer journey. THE ART OF MERCHANDISING.

🛒 The Art of Merchandising Lessons from the Sales Floor Working on the retail floor has taught me that merchandising is far more than arranging products neatly on shelves. It’s about understanding customer behavior, anticipating needs, and creating a shopping experience that feels natural and engaging. One of the biggest eye-openers for me has been the power of promotional flashers. Those small but striking signs can instantly draw attention, highlight value, and spark impulse buying. I’ve seen countless customers pause, reconsider, and add a product to their basket simply because a well-placed flasher caught their eye. I’ve also learned how the right product placement can turn a slow-moving item into a customer favorite, and how a well-thought-out display can guide shoppers through the store with ease. It’s a mix of strategy, creativity, and attention to detail, sometimes even the smallest changes can have a big impact. In today’s competitive retail environment, mastering the art of merchandising means combining creativity, data-driven insights, and customer understanding to bring products to life in ways that inspire and sell. For me, merchandising is where operational discipline meets creativity. It’s about ensuring availability, maintaining standards, and presenting products in a way that tells a story and connects with people. Every day on the floor is a reminder that great merchandising isn’t just about products, it’s about the customer journey. THE ART OF MERCHANDISING.