Last week our UK associate director Hannah Kitchener dove deep into the future of our industry at the PR Moment AI in PR Masterclass. Her key takeaway? Technology is a powerful new co-worker, but strategic thinking, sector-specific industry knowledge, and human relationships remain our most valuable assets. In this latest blog post for SE10, she shares how concepts such as AI agents and GEO (Generative Engine Optimisation) will shape the future of B2B communication. Read more: https://lnkd.in/etUHUevB #AIinPR #FutureOfPR #FutureOfMarketing
