Ready to move from measuring activities to proving your impact? The Barcelona Principles 4.0 are the global gold standard for communications measurement, and they've been updated for today's business landscape. In the carousel below, we walk through the new rules of measurement, including: 🔹 The 'value journey': Connecting outputs to outcomes and, ultimately, business impact. 🔹 A real-world example: Linking an employer branding campaign to HR metrics. 🔹 The key to success: Building alliances with sales and HR to get the data that matters. Our job doesn't end with delivering a great campaign; it ends when we've helped you prove its value to your organisation. Swipe to see the highlights, and find a link to our complete guide in the comments below. #PRMeasurement #CommsStrategy #BarcelonaPrinciples #B2BMarketing
Read the article here: https://se10.com/barcelona-principles-4-0-dont-just-measure-activities-make-the-link-to-impact/