SEOLeverage’s Post

"I'm losing customers but I don't know why." That's what Luis said when he called me. His family business in Madrid was doing fine with Google ads. But something was wrong. Sales had stopped growing. And he kept hearing about competitors getting deals he thought he should have won. Then Luis was shopping for software for his own business. He started on Google. But ended up finding his answer on Reddit. Then watched a YouTube video. Never went back to Google. "Wait," he thought. "If I do this, my customers probably do too." So we looked into where his customers actually research solutions. Turns out 73% of them were using 5 platforms where Luis didn't exist. Instagram. Reddit. YouTube. Industry forums. LinkedIn groups. Luis was fighting for Google rankings while his competitors were talking to customers everywhere else. Eight months later? Luis makes over $60K monthly from those platforms. And here's what bothers me. Every month Luis waited, his competitors got stronger on those platforms. The gap kept getting bigger. Your customers are researching solutions right now. On platforms where you don't show up. Your competitors already know this. So what are you going to do about it?

The 1 reason most local businesses struggle to get leads? It’s not that people don’t need their service. It’s not that the market is too competitive. The real problem is simple: They’re hard to find when customers are ready to buy. Imagine this—someone’s AC breaks down on a hot day. They don’t wait around. They grab their phone, search “AC repair near me”, and call the first business they trust. If you’re not showing up in that moment, you lose the lead. And that’s where Google Ads comes in—it puts your business right in front of the customer exactly when they need you most. Fix the visibility problem, and suddenly leads (and calls) start flowing in. So I’ll ask you— Can customers find your business the moment they need you? #LocalBusiness #GoogleAds #LeadGeneration #HomeServices

⚠️ Hard truth: 𝐌𝐨𝐬𝐭 𝐨𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐩𝐚𝐲𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬… to bring back the same customers you already had. Why? Because Smart Bidding takes the easy route. It shows ads to people who already know you. They click, they buy again — and you think you’re growing. But really, you’re just recycling old customers. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐦𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐞𝐬𝐬 𝐮𝐩: ❌ Switching straight to “Only new customers” → and sales drop overnight. ❌ Using big, broad audiences → and Google burns your budget on low-quality leads. Here’s the smarter way 👇 ✅Start with “Bid higher for new customers.” → Keeps your leads coming while slowly shifting to fresh buyers. ✅Once you know the quality is good, switch to “Only new customers.” → Now your money is truly going toward growth. Give Google clear audience signals (like lookalikes or high-intent lists). 📊 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡: New vs returning conversions (are you actually getting more new people?) CPA/ROAS (are your costs staying healthy?) Lead quality feedback (are sales happy?). The real problem isn’t “𝐧𝐨𝐭 𝐞𝐧𝐨𝐮𝐠𝐡 𝐭𝐫𝐚𝐟𝐟𝐢𝐜.” The real problem is paying twice for the same customer. Fix that, and you finally get real growth. 👉 Have you tried the New Customer Acquisition setting yet? Did it help or hurt? #samratbiswas #GoogleAds #PerformanceMax #CustomerAcquisition #PaidMedia #GrowthMarketing #DigitalAdvertising

💸 Why spend thousands on Facebook and Google ads before squeezing the full value out of your existing database? For most home service businesses, it can take 2–6 months to recoup the cost of acquiring a new customer after ads, overhead, and failed estimates. Even if you land a project right away, you might not see the money for months. That’s why I tell my general managers: 👉 Until we’ve called, emailed, and texted every single person in our database this month, we don’t touch ads. Why chase cold traffic when you’ve already got warm leads who’ve proven they need your services? 🔥 Watch this video to learn how focusing on your existing database can save money, drive faster sales, and create long-term growth. #BusinessStrategy #CustomerRetention #HomeServiceGrowth #SmartMarketing #ScalingYourBusiness

Google can “give” your client a FAKE revenue boost overnight. How? By secretly enabling Store Visits and assigning each one a value! Suddenly, conversions look like magic money. Reports will show fantastic growth. Spend climbs fast. But here’s the truth: sales don't grow at all. It is smoke and mirrors. This is why you never let the platform that sells you clicks also decide what your conversions are worth. Check those emails from Google because they can cost your clients a fortune. Thanks for sharing Kim Petersen

Stop ignoring your Google business profile(It drives sales): In service marketing, the phone doesn’t ring because of clever copy. It rings because you show up where people are searching. And the #1 place that happens? Google Maps. We’ve seen small businesses outrank competitors 10× their size just by focusing on: → Adding real photos of their team and work every month. → Getting reviews from actual customers after every job. → Updating services and hours so nothing looks outdated. It sounds simple. But the truth is, most businesses never touch their profile after setting it up. The difference shows: An active, optimized profile builds trust instantly. A dead one feels like the lights are off. *** Want more local calls? Start with the profile customers see first.

We're all chasing more traffic, but the true winners are often those who obsess over conversion. Why? Because all traffic sources, both internal and external, naturally favor high-converting channels. Sales Teams: Marketing teams instinctively give their best leads to the highest-converting salespeople. Search Engines: Google's ranking algorithms favor high-converting pages—those with low bounce rates and high user engagement. Partnerships: Resellers and affiliates prefer to promote products that generate a higher conversion rate and, thus, more commissions for them. When we're stuck trying to get more traffic, it's worth asking: is our conversion rate the real problem? A high conversion rate is the most powerful magnet for attracting more traffic.

Your next customer is already searching for you. Are you showing up? For service-based businesses, the #1 challenge isn’t delivering great results. It’s getting found by the right people, at the right time. That’s where Google Ads come in. Instead of waiting for word-of-mouth or relying only on referrals, you can: Appear right when someone searches for “plumber near me” or “best physio in Brisbane.” Be the first name they see, before your competitors. Turn clicks into booked calls and new clients. If your business depends on new customers to grow, Google Ads aren’t optional, they’re your 24/7 salesperson. Ready to be the obvious choice when someone searches? #googleads #servicebusiness #newcustomers

𝐆𝐨𝐨𝐠𝐥𝐞 𝐌𝐚𝐩𝐬: 𝐓𝐡𝐞 𝐔𝐧𝐭𝐚𝐩𝐩𝐞𝐝 𝐆𝐨𝐥𝐝𝐦𝐢𝐧𝐞 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐋𝐞𝐚𝐝𝐬 🗺️💡 When was the last time you searched for a local business on Google Maps? Probably today. But here’s the thing… Most people use it for directions. Few use it to fill their sales pipeline. Google Maps isn’t just a navigation tool. It’s a live database of millions of small businesses — each with websites, contact info, and decision-makers behind them. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦? 𝐌𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐧𝐞𝐯𝐞𝐫 𝐭𝐚𝐩 𝐢𝐧𝐭𝐨 𝐢𝐭. Here’s the 2-step playbook I use for clients: 1️⃣ Collect — Pull websites & business details directly from Google Maps. 2️⃣ Enrich — Identify the right decision-makers (owners, managers, directors) and verify their contact info. 𝐓𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐬: ✅ Highly targeted ✅ Less crowded than LinkedIn or generic databases ✅ Proven to deliver faster results 𝐏𝐫𝐨𝐨𝐟? I’ve helped 1000+ companies grow using this exact method. Millions of verified leads delivered. And I’ll prove it works — I’m offering a free sample leads list so you can see the accuracy and quality for yourself. 📩 Comment “𝐌𝐚𝐩𝐬” or DM me, and I’ll send it over. #LeadGeneration #GoogleMapLeads #SalesGrowth #B2BMarketing #BusinessDevelopment

Get Leads Using Google Maps 🚀 Most people think Google Maps is just for directions— but it’s actually one of the best tools to generate high-quality leads. ✅ Here’s exactly how you can use it: 1. Search with intent Open Google Maps and look up the type of business you want to target. For example: “Cafes in Delhi” or “Gyms in Agra”. These are businesses that are already growth-minded and usually open to digital opportunities. 2. Identify the gaps Open each business profile and check: Do they have a website? Are their reviews properly managed? Is their profile complete or missing details? 3. Collect their details Most listings will share a phone number, email, or website. Save this data into a spreadsheet along with the business name and contact details. This gives you a ready-to-use lead list built directly from Google Maps.