Your website is bleeding money right now. Not metaphorically. Actual dollars leaving your business every single day. I just audited an ecommerce site last week. They had 342 product pages without any customer reviews displayed. Here's the math that made the CEO's jaw drop: Products with reviews convert 270% better than those without (that's Spiegel Research Center data - Northwestern University). Their baseline conversion rate on products without reviews: 0.8% With reviews, they'd hit: 2.16% They get 15,000 monthly visitors across those products. Average order value: $89 Current revenue: 15,000 × 0.008 × $89 = $10,680/month Potential revenue: 15,000 × 0.0216 × $89 = $28,836/month Lost revenue: $18,156 per month From not showing reviews that customers already left. Reviews sitting in their system. Unused. Here's the thing about revenue leaks: Most businesses focus on getting more traffic when they're literally throwing away money from the traffic they already have. Let me show you the three gaps that cost you the most: 1. The Performance Gap Your cart abandonment rate is 78%. Industry average for your vertical is 69.8% (Baymard Institute). You have 500 abandoned carts monthly at $115 average value. That gap costs you: $4,715 per month. 2. The Volume Gap Your email list grows by 50 subscribers monthly. Your competitor adds 180. Customer lifetime value: $240. You're missing: $31,200 per year. 3. The Value Gap No personalized product recommendations. Those typically add 10-30% to AOV (McKinsey data). Taking just 10%: 400 monthly orders at $95 average. You're leaving: $3,800 per month. Add these up? That's $8,515 monthly. $102,180 yearly. And here's what kills me: Most of these fixes take less than 30 days to implement. - Add review displays? 5 days. - Fix cart abandonment flows? 10 days. - Set up recommendations? 14 days. But instead, businesses chase the next marketing channel while their current funnel hemorrhages cash. My daughters could probably spot some of these issues. They're that obvious once you know where to look. Stop looking at bounce rates and engagement metrics. Start calculating exactly how much money you lose every hour you don't fix these problems. Your competitor already did the math. And they're banking your money. DM to calculate your revenue leaks and line up a road map!
