“We need both humour and seriousness to break through” 📣💥 This year’s edition of "Greentopia", held at the Way Out West music festival, focused on how food, music and events can help us to stay within planetary boundaries. Co-hosted by Göteborg & Co, LiveGreen and Stockholm Resilience Centre, the climate summit Greentopia brought together scientists, business leaders, artists, and changemakers to discuss how we can accelerate the transition to a food system that operates within the planet’s limits. “We need to set new norms – make sustainable food the default choice. Collaborate – forge new partnerships for greater impact. And we need to raise the voice of food systems – put food at the centre of climate conversations,” said Centre Director Line Gordon. In a time of paradigm shifts, our language must inspire and connect. Humour also plays a role. Talking with rethorics researcher Maria Wolrath, Martin Kann, creative director of indie rock band Bob Hund, said: “Transformation doesn’t work well if we take ourselves too seriously. We need both humour and seriousness to break through – enough concern to act, but not so much fear that people shut down.” One fresh example of that is the food truck he and band members of Bob Hund launched during the festival. It was co-developed with LiveGreen, Axfoundation, PLATE and inspired by research done at Stockholm Resilience Centre. Read the full article about Greentopia here --> https://lnkd.in/dq_84-ht 📸 Jeanette Andersson/Svensk Live Maria Wolrath Söderberg Martin Kann Per Olsson Louise Lindén Gunhild Anker Stordalen, MD/PhD Andri Snær Magnason Jessie Sommarström Gustav Johansson isabelle McAllister LiveGreen Festivals & Academy
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At the intersection of climate, culture and democracy – always searching for stories that move us forward | Moderator, Speaker & Project Lead at LiveGreen
2wEn ära att få göra detta med er och alla varje år! 🙏🏼💛