Transcript

Have you ever spent money advertising and wondered if the people you're trying to reach are actually seeing your ad? The reality is, people are not dumb. They can smell advertorial from a mile away. It's fluff, it's filler, and it's the content equivalent to airline pretzels, and it's not helping your business. What we do is different. Why? It's because the publications are made with content that people actually read. It's content they actually look forward to seeing, and it's content they cannot find anywhere else. Our residents, our readers, actually contribute to the publication. And anticipating reading about their neighbors every single month. We don't just write about your business, we embed you into the ecosystem. If some guy says to you, hey, we'll write your story and you could tell us more about your business every month. If you advertise in our publication, great. But who cares if nobody's reading the publication? The difference here is relevance. You're part of a publication that has meaning to the people that are receiving it every single month. And when we do feature your business one time, your story is appreciated not as an advertorial, but as an introduction to the community. You're not an ad, you're part of the fabric. And that is how referrals happen. That is how trust is built, and that is how this magazine becomes your secret weapon. Or partners are seen because the publications are read, because we do not serve pretzels on this flight.