Swifteq’s Post

Customers don’t care what time it is; they just want help. But your support agents shouldn’t have to stay up until 3 a.m. to provide it. That’s where the follow-the-sun model comes in. https://lnkd.in/dwE-k8He Instead of forcing overnight shifts, it shifts customer conversations between regions, ensuring someone is always online during their regular working hours. Think of it as a baton pass in a relay race. North America signs off, APAC picks up. APAC closes, Europe takes over.  Each region documents progress, outlines the “next action,” and passes the ticket to the next team. When this process is clean, customers experience seamless support, even if three different teams touched the same case. The benefits are real: 💡 Customers get faster replies and fewer delays 💡 Agents enjoy normal working hours and less burnout 💡 Businesses reduce overtime costs and hit SLAs more easily But here’s the catch: follow-the-sun isn’t magic. It requires tight coordination, standardized processes, and trust between regions. Without those, handoffs turn into dropped balls, and customers notice. Before you roll it out, start small, maybe two regions with overlapping hours and refine your handoff process. Train agents to “write notes for the next person, not for themselves,” and build a shared knowledge base so everyone pulls from the same source of truth.  In the end, follow-the-sun isn’t just about being “always on.” It’s about creating a model where customers receive timely help and your team thrives. Because great support should never come at the expense of your team’s well-being.

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